Shulou(Shulou.com)11/24 Report--

CTOnews.com November 5 news, bilibili finally began to enter live e-commerce, for the first time to participate in the Singles Day live e-commerce melee.

According to DT Financial report, bilibili recently launched the "Shopping" zone in his live broadcast zone and opened the right to bring goods live to almost all UP owners. When users enter any of the live rooms in the shopping area, they can see a "ofo" in the lower right corner of the room. After clicking in, they can buy goods.

In addition, bilibili also launched the "live e-commerce UP main recruitment incentive program" to give new carriers 50 yuan reward. If you want to sell goods in bilibili, the minimum threshold is only at least 18 years old, 1000 fans, and there has been a live broadcast record in the past four years. Activities include "live broadcast with goods reward" and "manuscript reward", and launched relevant incentive activities in conjunction with Taobao Alliance, with a maximum reward of 100000 yuan.

CTOnews.com learned that bilibili's revenue business is mainly divided into four parts: value-added services, mobile games, advertising and e-commerce and others. The value-added service revenue generated by large membership dues and live broadcast rewards is currently bilibili's largest share of revenue.

Bilibili's unaudited financial report for the second quarter of 2022 showed that the number of monthly active users exceeded 300 million for the first time, its revenue increased to 4.91 billion yuan but reached a new low, and its loss increased by 80% to 2.014 billion yuan compared with the same period last year. Entering live streaming and bringing goods in an all-round way may be something bilibili has to do to explore a new way of commercialization.

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