Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen wecool, Sentinel for clue delivery! CTOnews.com November 3 news, today, WeChat advertising team announced the launch of WeChat search results advertising, support bidding promotion ability.

CTOnews.com learned that WeChat search result advertising supports 6 promotion goals, including public account promotion, sales lead collection, commodity promotion, brand activity promotion, application promotion and Mini games promotion, and supports 3 landing page types: native promotion page, Weixin Mini Programs (Mini) and custom links.

▲ The picture comes from WeChat advertisement. The same WeChat advertising team indicates that based on WeChat search capability, WeChat search result advertisement can support the sale of various search words such as brand words, category words, common words, etc., and can also expand more related words by using the ability of "expanding words by words."

According to the WeChat advertising team, advertisers can insert "keyword wildcards" in the advertisement title and description copy. When the advertisement is displayed, the system will automatically replace the original keywords in the advertisement title or copy with "keywords triggering advertisements," so as to improve the relevance of advertisement content to user search intention.

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