Shulou(Shulou.com)11/24 Report--

CTOnews.com November 3 news, Sensor Tower released the "2022 Global IP Game Market Insight" report, aiming at the current mobile game market IP development and trends for introduction and analysis. Between January and September 2022, IP games generated $12.8 billion in revenue, with Apple contributing 61.7 percent of revenue, the report said.

IP game revenue growth year by year Since 2018, IP games have been in a period of rising revenue, and revenue growth is most prominent in 2020, with a global growth rate of 24.5%. Europe and the mainland of China were the markets with the most significant revenue growth in the same year, with growth rates of 31.1% and 32.9% respectively; revenue growth in the United States, Japan, South Korea and Southeast Asia all successfully exceeded 20%. Although global IP game revenue growth slowed in 2021, it still surpassed 2020 to reach $20.3 billion.

Between January and September 2022, IP games generated $12.8 billion in revenue, with Apple contributing 61.7% of revenue.

From January to September 2022,24 IP games were shortlisted on the Top100 list of best-selling mobile games in the world, with total user spending of about $7.5 billion, accounting for 24.1% of the total revenue of Top100 mobile games. It can be seen that IP games are still a part of the revenue structure of mobile games that cannot be ignored.

In terms of downloads, the global mobile IP game market is relatively stable between 2018 and 2020, with annual downloads approaching 3 billion. As the mobile market growth dividend brought about by the new crown epidemic gradually faded, the IP game market experienced a significant decline for the first time in 2021, with the final download volume of 2.4 billion.

In the first three quarters of 2022, global IP game downloads reached 1.6 billion, of which iOS and Google Play accounted for 28.3% and 71.7% respectively.

Europe has the highest download volume, while Japan leads the market in revenue, relying on massive local games and animation IP reserves. Japan has become the market with the highest mobile IP game revenue in 2021 with a score of US $7.2 billion. The United States also has a large number of original IP resources, so users 'paying propensity for related IP games is also relatively good. Although the IP of the US game market mainly comes from local TV dramas, comics and novels, Japanese IP has been effective in the United States in recent years, such as Super Mary, Pokémon and Dragon Ball.

In terms of downloads, IP games received more than 500 million downloads in Europe in 2021, and end-game IP was the IP source with the highest user acceptance in the region. IP games also successfully exceeded 300 million downloads in the US and Southeast Asian markets.

Most of the world's best-selling game IP comes from Japan. PUBG Mobile and Pokémon Go have become the best-selling IP games at present, ranking among the top two IP mobile games in the world for many years. From the IP source distribution, Japanese comics and video game IP authorized mobile games account for more than half of the world's best-selling list, the influence can be said to be huge. The products on the US IP game list mainly come from Marvel and Star Trek, while South Korea is the Heaven series mobile game.

CTOnews.com has learned that PUBG Mobile continues to top the download list. EA's FIFA Soccer re-launched in the first three quarters of 2022, successfully ranking second on the download list; third on the list is the board game UNO! published by Mattel163. acquired.

The trend of PC /console game transfer is becoming more and more obvious. Among the games shortlisted in the Top 20 of IP game download list in 2022, PC /console IP is as high as 14, 2 more than 2020. "PUBG Mobile" and "Plants vs Zombies" are typical representatives; and "Apex Legends Mobile," which was released in May 2022 and successfully broke into the top ten downloads in the first three quarters of 2022, further confirms the strong appeal of this type of IP.

PC /host IP transfer game has become the mainstream trend. From the perspective of IP game category distribution, medium and heavy games are still the main source of revenue contribution. RPG games are the most lucrative category of medium-to-heavy IP games, with revenue contributions even exceeding the sum of the rest of the medium-to-heavy game categories, up to 39%. In casual games, the revenue performance of positioning AR games represented by "Pokémon Go" is outstanding, followed by arcade games and puzzle puzzles. Sports & racing games are the hottest with EA, NEXON and TakeTwo's classic end games/console transfer games.

In terms of downloads, the casual IP game market share is 49%, slightly higher than the medium and heavy games (35%). SEGA's Sonic related parkour games helped the arcade category get the highest downloads, while the most popular IP in the simulation category came from Minecraft and The Sims. Medium and heavy IP game category users are evenly distributed, slightly concentrated in strategy and shooting categories.

PC /host IP transfer tour is the most important IP source at present, and 33% of the Top 100 IP mobile games downloaded globally belong to this type. Among them, PUBG Mobile, a popular shooting game ported from PC to mobile phone, has long topped the list of downloads. Anime series/movies came in second with 21 percent.

In addition to PC /console and animation, board game IP ranks third in popularity in the US market, with 10% of related games, including UNO! "Monopoly Tycoon."

The Japanese market is quite different from the US market, with local comics and PC /host as the main IP types, and the total IP output ratio of the two is as high as 72%. This is closely related to Japan's mature manga and video game industry.

The Korean market is jointly influenced by the United States and Japan, with PC /host, comics and sports as the main IP types. Its local IP resources mainly come from NEXON and Kakao's end-game IP.

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