Shulou(Shulou.com)11/24 Report--

According to the news on November 2, recently, Yu Minhong attracted attention in Taobao's "New Oriental good teacher" broadcast room, and it was speculated that he might be ready to "shake out", a move intended to explore the way during the Singles' Day holiday.

Today, Yu Minhong responded on his official account "Old Yu gossip" on Wechat: it is nonsense for New Oriental to carry out a strategic transfer of the platform.

"according to various media reports, Oriental selection and I will be transferred from Douyin to Tmall platform," he explained in detail in his post. The reason is that on October 31, I was invited by the business department of the New Oriental postgraduate entrance examination to go to Taobao's flagship store to give a speech to college students. This speech has been overinterpreted as a strategic transfer of the platform for New Oriental, which is, of course, basically nonsense. I communicate with college students on Taobao every year, and this year, as in previous years, it is not a special arrangement. "

The Taobao speech mentioned by Yu Minhong began on the first day of Tmall's double 11 promotion this year. Unlike other anchor broadcasters who introduce goods in detail and remind consumers to "pay the last payment", Yu Minhong gave a speech for about an hour on the theme of "how to make a good choice and time for college students' personal interests." and left half an hour to answer questions. The whole live broadcast was like an "online lecture", and he rarely talked about the links to goods in the shopping cart. Different from what the outside world had speculated in advance, the content of this live broadcast has little to do with the selection of the East and has more to do with the education industry of New Oriental.

Yu Minhong also affirmed the development of New Oriental over the past year or so on his official account: "the reason why the performance is OK is that, after more than a year of adjustment, the overall situation of New Oriental business has stabilized, and initial results have been achieved in increasing revenue and reducing expenditure; on the other hand, the development of Oriental selection has also brought opportunities and confidence to New Oriental."

New Oriental 2023 fiscal year first quarter financial report shows, subsidiary New Oriental online profit 300 million yuan, its core business is Oriental selection. According to official figures, Oriental selection's cumulative turnover in the three months from June to August this year is about 2.249 billion yuan. From June to September, Oriental selection has been ranked No. 1 in the live video of Douyin e-commerce for four months in a row, and has maintained a momentum of rapid growth.

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