Shulou(Shulou.com)11/24 Report--

The end of the year is getting closer and closer, and the smartphone market is becoming more and more lively. Recently, the real me realme has done a big job. On November 2, realme official announced that the digital series of global popular styles has officially returned to China, and the new True self 10 series is about to leapfrog the stage.

The news that the true self digital series will return to the domestic market has been circulating for a long time, and the majority of digital enthusiasts are also looking forward to it. Now that the dust has finally settled, our friends, while happy, may also be curious: why did the true self digital series suddenly choose to return to the domestic market when they performed so well overseas?

CTOnews.com believes that any important change in product strategy is dominated by the overall development stage and strategic change of the enterprise. So for the true self, what kind of development changes and critical stages are we in? This happens to be traceable.

Just over two months ago, on August 17, Li Bingzhong, founder and CEO of True self, published an open letter on the occasion of the fourth anniversary of the True self brand, saying that "the true self has entered the second stage of starting a business."

Li Bingzhong mentioned in the open letter that with the development of the brand, opening up new markets is no longer the focus. In the future, "product polishing" and "market ploughing" will be raised to the top priority. It is also said that "long-term doctrine" will become the key word to promote the growth of the second stage of true self entrepreneurship.

We know that the True self brand was founded in 2018. In just three years, the True self ranked sixth in the global smartphone shipments of Q2 in 2021, and it is the fastest smartphone brand in the world to sell 100 million units. At present, the true self has covered 61 global markets, such as China, India, Southeast Asia, Europe, Oceania, Latin America, Central and East Africa.

Behind the brilliant achievements is the embodiment of my self-transcendence in brand, product performance, design, quality and service over the past few years, bringing consumers a leapfrog product experience through the leapfrog application of smartphone and AloT cutting-edge technology. And their product concept is to "dare to leapfrog".

However, with the saturation of the global smartphone market, "intensive cultivation" of the stock market has become the consensus of all mobile phone brands, not to mention that I have achieved quite excellent market results. therefore, it is proposed to take "product polishing" and "market ploughing" as the next top priority of "long-term doctrine". It is a very correct decision made by the true self after a full understanding of the self and the market environment, as well as a deep understanding of the objective laws of enterprise development.

In this context, the return of the true self digital series to the domestic market is the first important move made by the true self under the guidance of the new strategy of "long-term doctrine".

The key to long-term doctrine is to polish boutique and popular styles, rather than blindly pursuing impulse. The so-called boutique popular style, that is, can have a deep insight into consumer demand, eliminate the experience of shortcomings, can move the people of the product, such a product, have the potential of popular style, can be loved by consumers.

So the question is, why the true self number series?

First of all, the true self digital series has its own popular style genes. As an overseas star line of true self, the digital series is one of the fastest Android phone lines to reach 40 million shipments, and it is also an important driver for me to reach a milestone of 100 million phones in a short period of time. So really my digital series returns to the domestic market, there is no need to set up a series of word-of-mouth from scratch, which is conducive to the promotion of boutique strategy more efficiently.

Secondly, for most mobile phone brands, the digital series is the most representative of the brand spirit. For example, the Xiaomi digital series is the first series to interpret the Xiaomi brand concept, and the glorious digital series has always been the facade of the glorious product concept.

The true self digital series, on the other hand, can best represent the brand spirit of "dare to leapfrog", and it is also a heroic strain sweeping the world. From Xu Qi's open letter, we can also learn that "dare to leapfrog" is never just a slogan, the true self 10 series will let users see that this product embodies enthusiasm, imagination and extreme pursuit. is the true self to "dare to leap" the best practice of the spirit!

From the current spread of the news, the true self 10 series will indeed have a brilliant leapfrog experience. For example, it will be equipped with the narrowest chin curved screen in the world and the width of the chin is only 2.3mm, bringing users a powerful visual sense; not only that, it will also launch 2160Hz PWM ultra-high-frequency dimming technology, which will not only ensure accurate color display, but also greatly improve the eye protection properties of the screen, so that users can get a more comfortable viewing experience.

The True self 10 series is the first show of the return of the digital series, and it is also the first work of the true self to start the development phase of "long-term doctrine", so we have reason to believe that it will become a global phenomenal explosion that brings together the global resources of the true self. Now that we are getting closer and closer to the official launch of the true self 10 series, friends, please look forward to it.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.