Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen OC_Formula for the clue delivery! According to reports in the morning of November 2, Beijing time, Amazon has launched a new policy to greatly increase ad-free music and audio content for Prime members, with the aim of continuing to enhance the attractiveness of free content benefits after the recent increase in membership fees.

On Tuesday, local time, Amazon officially announced that the library of digital music available to Prime members for free will greatly increase from the current 2 million to 100 million. In the future, no ads will be inserted when these songs are played, but members will not be able to search and play specific songs according to their own interests, but can only enjoy different playlists, artists or song albums in a mixed random mode.

Amazon also announced that it will provide members with additional "all content" playlists (All-Access), which are tailored to each member's music preferences. Users can choose specific playlists to listen to songs, or they can download playlist songs to enjoy when the device is offline.

Steve Boom, Amazon's vice president of music services, said in a statement that when Amazon Music first offered its service to PrimePrime members, Amazon offered 2 million songs without ads, which was unique in the market at the time. Now, for the benefit of Amazon customers, the company continues to innovate music services, which will bring more entertainment content to all Prime members in addition to the convenience and value already enjoyed.

Amazon's big increase in digital content benefits for Prime members is likely to further intensify competition with Apple's Apple Music service and Spotify, the world's largest online music service.

Last month, Apple's music service raised its monthly fee to $10.99 from $9.99.

Spotify CEO Daniel Ike (Daniel Ek) also said last week that the company was considering raising the price of monthly members of its music service.

In addition to digital music, Amazon announced that it will provide Prime members with a selection of ad-free audio content, including high-quality audio content from CNN, NPR, the New York Times, sports channel ESPN and other media, as well as works by Amazon's audio content production agency Wondery (which was acquired by Amazon in 2020).

In 2005, Amazon launched an online shopping membership system called Prime, which allows paying members to receive quick delivery of goods, online video and other digital content benefits. So far, Amazon has more than 200 million Prime members worldwide. Recently, Amazon raised the annual fee for Prime members from $119 to $139 a year, as well as perks from catering takeout company Grubhub.

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