Shulou(Shulou.com)11/24 Report--

Beijing, Nov. 1 (Xinhua) in the past few months, pinduoduo and Byte Jing have launched their own e-commerce websites overseas, seeking to sell Chinese products to foreign buyers. As they expand into the international market, both companies will go head-to-head with Amazon, the US e-commerce giant.

Last month, pinduoduo launched a cross-border e-commerce platform called Temu in the US, which sells products in fashion, sports and electronics categories. A few weeks later, byte beat launched the fast fashion independent station If Yooou, which focuses on women's wear and is currently sold to Britain, France, Italy, Spain and Germany.

Both companies hope to replicate the success of Chinese fast fashion brand Shein. Currently, Shein is valued at $100 billion and has a large customer base in the United States and elsewhere. Byte Jump and pinduoduo also hope to drive the company's growth through cross-border e-commerce, while the US and European markets provide such growth opportunities.

Byte Jump Fast Fashion Independent If Yooou "I think Byte Jump and pinduoduo are seizing the opportunity to apply their unique social ecommerce innovation to overseas markets," says Jacob Cook (Jacob Cooke), CEO of WPIC, an ecommerce technology and marketing company that helps foreign brands sell products in China.

Advantages in view of the different advantages of pinduoduo and byte jump, their cross-border e-commerce strategies will also be different.

In China, pinduoduo has achieved rapid growth by establishing direct contact with suppliers and offering substantial discounts. This helps the company procure products to be sold in the United States and sell them at low prices.

Meanwhile, Byte Jump owns the popular short video app TikTok, which is one of the most popular social media apps in the world. WPIC CEO Cook said that byte jumps are used to understand consumer algorithms on Tiktok, "coupled with the potential to use the Tiktok ecosystem to develop e-commerce, is a huge advantage."

The byte beat of failure history is no stranger to cross-border e-commerce. In the UK, it launched a shopping feature on TikTok that allows brands and online celebrities to make videos of products and then let users buy them through apps.

But so far, byte jumping has not been successful in the field of cross-border e-commerce. Dmonstudio, a women's fashion website launched before byte jump, was shut down after a few months of operation. Fanno, another e-commerce site with bouncing bytes, didn't get much attention either.

Live shopping is very popular in China and some countries in Asia, but it hasn't really caught on in Europe and the United States. Foreign media reported in July that TikTok had abandoned plans to expand its live e-commerce strategy in Europe and the United States. This may be one of the reasons why byte jump insists on using e-commerce shopping sites to match its TikTok shopping strategy.

Can you shake Amazon? Byte jumping and pinduoduo's attempt to pry open overseas e-commerce markets have led them to compete directly with US giant Amazon. Alibaba and JD.com, China's top two ecommerce companies, have been expanding overseas over the past few years.

Pinduoduo's Temu, which sells different types of products, will seek to challenge Amazon on price. The byte-beating If Yooou will compete with Amazon in fashion, which has always wanted to improve its competitiveness in fashion.

But both companies may face challenges in replacing Amazon's dominant position. One reason, says Mr Cook, is that consumers outside China prefer Amazon's business model. Overseas customers usually go to Amazon to look for specific products or brands they have decided to buy. By contrast, Chinese platforms such as Alibaba's Tmall and JD.com "function more like virtual shopping malls where people can browse and participate in digital social experiences".

Cook pointed out that pinduoduo and byte jump "can erode Amazon's share in some areas as Shein does, but in the end they will not endanger Amazon's dominant position in the US e-commerce market."

"their brand awareness is very low and they need to build user trust." Cook said.

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