Shulou(Shulou.com)11/24 Report--

CTOnews.com, November 1, according to JD.com 's official news, at 20:00 on the evening of October 31, the Jingdong 11.11 global love season officially started, a large number of consumers poured in in an instant, a record peak of orders arrived, and a large number of brands such as Apple, Midea, Xiaomi, Haier and Lenovo instantly broke through 100 million, leading the country in the growth rate of turnover in Anhui, Hubei and Gansu.

According to reports, the fully opened Jingdong 11.11 in 2022 is an important consumer node. Within 10 minutes, JD.com Cloud's peak user visits per second increased by 62% compared with the same period last year.

The one-minute turnover of the whole category of home appliances exceeded 1 billion, and the overall 10-minute turnover increased by more than 40% over the same period last year. The turnover of Midea, Haier, TCL, Little Swan, Gree, Hisense, Rongsheng and Sony increased by more than 50% over the same period last year. The total PLUS super subsidy for home appliances was nearly 1 billion yuan, and the subsidy amount increased by 50% over the same period last year. At the same time, the trend of home appliances is favored by consumers. The 10-minute turnover of embedded air conditioners has tripled compared with the same period last year, game TV has increased by 120%, ultra-thin refrigerators have increased by more than 140%, and washing and drying sets have increased by more than 60%. The 10-minute turnover of the boss's cigarette stove is more than 150% compared with the same period last year, the dishwasher in the United States increased by more than 110%, and the 10-minute turnover of ultra-thin double-gallon electric water heaters exceeded the whole month of October.

In a good start, the turnover of Apple, Xiaomi, Huawei, Glory and iQOO brand phones exceeded 100 million yuan in 1 second, while the turnover of OPPO, vivo, Samsung, one plus, Motorola and Meizu brands increased by 100% in 10 minutes compared with the same period last year. The 10-minute sales of folding screen phones increased by more than 400% compared with the same period last year. JD.com 's mobile phone super-value list selected 40 ultra-low-cost products, with a turnover of 1 billion yuan in 5 minutes, subsidizing users.

After a good start of 10 minutes, the turnover of game books and lightweight books with a resolution of more than 2K increased by more than 70% compared with the same period last year, the heat of metacosmos continued to rise, and the turnover of XR equipment glasses increased 8 times compared with the same period last year. The new 4090 series graphics cards, which went on sale in October this year, sold out three seconds after they went on sale; the turnover of household high-print printers increased by 165% compared with the same period last year; and the turnover of outdoor power supply was 20 times that of the same period.

CTOnews.com learned that the theme of JD.com 's 11.11 this year is "give more reality to Life". There are not only super-value welfare delivery for cross-store 299 minus 50, some for every 1000 minus 100, price protection service full escort, but also more than 500 million kinds of goods enjoy 30-day ultra-long price protection. An hour after a good start, the number of clicks on "one-click price guarantee" increased by 160% compared with the same period last year.

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