Shulou(Shulou.com)11/24 Report--

At 8: 00 p.m. on October 31, the first wave of sales of Tmall's Singles Day holiday officially opened. After one hour of sales, the turnover of 102 brands exceeded 100 million yuan.

Domestic brands account for more than half of the 102 brands with turnover of more than 100 million in the first hour, which has become a bright spot of Tmall's Singles Day holiday this year. The turnover of domestic brands such as Heilu, Norke, Mugaodi, Sambao, Weiqi and Jiaqi in the first hour all exceeded that of November 1 last year. Building block brands are less than 10 minutes to achieve turnover more than last year's double 11 full cycle.

According to the person in charge of Tmall double 11 this year, this fundamentally stems from the steady growth of domestic consumer demand, from the huge market space, from people's yearning for a better life, and through Tmall double 11, the digital economy better serves the development of the real economy.

Today, Tmall double 11, Taobao live broadcast ushered in Luo Yonghao, Yu Minhong, Cecilia Cheung and other anchors. Tmall double 11 went on sale in the first hour, Taobao live broadcast view increased by 600% year-on-year, waist anchor transaction volume increased by 250% year-on-year.

Previous data showed that Taobao had added more than 500000 new anchors in the past year. In the first two months of Tmall's Singles Day holiday, more than 100 live broadcasters were stationed on Taobao.

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