Shulou(Shulou.com)11/24 Report--

According to news in the morning of October 31, Beijing time, it is reported that US billionaire Musk recently completed the deal to acquire Twitter. In the context of the global decline in online advertising and the collapse of technology stocks, Musk paid too high a price for Twitter, but now it seems that this is only a small problem for Musk about Twitter.

After completing all the deals last week, Mr Musk, the world's richest man, needs to solve two Twitter problems, not a serious one. Failure to address these problems will damage Musk's reputation as a "rare all-around entrepreneur" (in two extremely difficult industries, electric cars and space rocket launches). Has made remarkable achievements). In addition, it will also damage another person that Musk has always been, that is, the ability to solve complex and difficult social problems. You know, Musk is using his considerable personal wealth and personal influence to play a more active role in the social field.

Earlier, when Musk announced that he would buy Twitter, a senior financial expert in Silicon Valley warned that the deal would be a lifelong Waterloo for Musk.

Problem one: Musk's first problem with tweet content censorship management is to consolidate Twitter's role as a big platform for the exchange of ideas in the United States, but at the same time don't let the platform become a miasma where anyone can misbehave. Ironically, in a sense, Musk himself is the least fit to solve this problem.

Musk himself is known to be an active user of the Twitter platform, but his own actions make it difficult for him to become an arbiter of social media online behavior.

In the past, Musk has mercilessly attacked "enemies" on Twitter and used Twitter to bombard opinions or people with whom he disagrees.

For example, Musk once posted on Twitter that he was about to privatize Tesla and that the funds had been secured. Musk was later fined by the Securities and Exchange Commission for this "fictional transaction" and lost his post as chairman of Tesla.

Musk has been a strong supporter of free speech in the past, but he also acknowledged the need for some degree of censorship. So far, Musk has never made it clear why he thinks the previous management of Twitter did not do a good job, and what standards he will adopt to manage Twitter speech in the future.

Musk recently fired several Twitter executives, including those directly responsible for social media user harassment and false information, but Musk seems likely to repeat the lessons Twitter has learned over the years.

The wide range of businesses that Mr Musk owns will also complicate the task of managing Twitter. Several of Mr Musk's companies need government decision approval to open new electric car factories, acquire raw materials and win government rocket launch contracts. This could make it possible for other governments to influence the way the Twitter platform works.

Problem 2: how to change from minority to mass App Musk's second big problem is that Twitter has long been difficult to break through the "cage" of a niche business and open up more room for development.

Twitter is a pretty good tool for "information addicts" who spend a lot of time on social media. But Musk wants Twitter to reach a wider range of users, and when it comes to the business model, Musk wants Twitter to move from simple online advertising to a multi-pronged model, such as generating revenue through membership fees or other forms.

Some supporters of Musk's acquisition of Twitter believe that Musk can be successful in other industries, so it would not be bad to be in charge of Twitter. One investor involved in Musk's acquisition of Twitter said before the deal was completed that there was no problem with the purchase price of $44 billion (which was set before the tech stocks plummeted).

After Musk entered Twitter, the investors were optimistic that Twitter could achieve a valuation of $300 billion in the future. However, it is unclear how this kind of development can be achieved.

Mr Musk has previously hinted that one strategy for Twitter to broaden its user base is to attract more users around a variety of niche areas. In fact, Twitter has been doing this all the time, but management lags far behind its own user growth goals. Musk needs to take a more radical approach if users are to grow substantially in the future.

One of Musk's options for platform development or an idea is to turn Twitter into a large platform and a central database of massive tweets, a resource that different users can explore. In the early days of Twitter, this was an idea of its founders, and the company briefly implemented a platform development strategy.

In the future, if third-party companies can bring their own algorithms to Twitter's huge amount of information and present them to their own user groups in different ways, Twitter will be able to expand its user scale in an unprecedented way.

A platform strategy may also solve the speech management problems faced by Twitter. For example, some users may be willing to take on the job of reviewing tweets on topics of interest (just like the management model of Reddit, an online forum in the United States). In addition, other companies that develop their own services on the Twitter platform can assume the responsibility of speech management, and they can launch different levels of tweet censorship policies for their target user groups.

Will Musk be interested in the strategy of platform development? I don't know. The only thing that is certain now is that Musk sent the Twitter back to the "drawing board" to be rebuilt. As one of the most successful entrepreneurs of his time, Musk's reputation for the rest of his life depends on his efforts to transform Twitter.

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