Shulou(Shulou.com)11/24 Report--

CTOnews.com, Oct. 30, Apple Chief Financial Officer Luca Maestri said on an earnings call that Mac revenue will be hit hard in the first quarter of fiscal 2023. Maestri is providing guidance for quarterly earnings in December. "due to the strong Max product line in December 2021, Mac sales will decline in the next quarter compared with the same period last year."

Apple launched the M1 Pro and M1 Max MacBook Pro 14-inch and 16-inch models in October 2021, marking the debut of an important new product as it was the first larger MacBook notebook to use the Apple Silicon chip version. The new MacBook Pro model is equipped with a stronger chip and a new design, which brings more appeal to consumers and stimulates sales.

There will be no similar leapfrog product launches this year. Rumor has it that Apple is expected to release new versions of the M2 Pro / Max MacBook Pro 14-inch and 16-inch models and the new Mac mini in November, but the focus will be on simple chip updates without major design changes. The Mac released at the end of 2022 may also be subject to some supply constraints, which has affected Mac throughout 2022.

CTOnews.com learned that Apple's Mac sales increased significantly in the fourth quarter of fiscal 2022, thanks to the M2 MacBook Air released in June. Apple said Mac computer revenue was $11.5 billion, compared with $8.252 billion a year earlier. Fiscal year 2022 was a strong year for Mac, and Apple earned a total of $40.1 billion from Mac sales.

At the end of October, Apple released its fourth quarter and full-year results for fiscal 2022. Apple's fourth-quarter net income was $90.146 billion, up 8% from $83.36 billion a year earlier, net profit was $20.721 billion, up 1% from $20.551 billion a year earlier, and diluted earnings per share was $1.29, up 4% from $1.24 a year earlier, according to the report. Apple's revenue in Greater China in the fourth quarter was $15.47 billion, up 6 per cent from $14.563 billion a year earlier.

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