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After the "original God" fetched 26 billion yuan, how does Miha you plan the next era?

2025-01-30 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

Two years after the launch of the original God, its global revenue has reached 26 billion yuan, and its game production company Miha you has also been promoted to the industry top3 in revenue. But Miha Tour's ambitions are more than that. at present, a number of its new games go hand in hand, and it has invested across borders in areas such as brain computers and nuclear fusion, setting new hurdles for itself in the next decade.

According to Sensor Tower Store Intelligence data, as of the last version 3.0 launch, the global cumulative revenue of "Yuan Shen" in App Store and Google Play stores has exceeded 3.6 billion US dollars, totaling about 26 billion yuan.

This figure does not take into account third-party Android store data, as well as PC revenue of about 3.1 billion to 4.9 billion yuan (data from "domestic QQ Mobile Games Watch").

There is no doubt that in the two years since its launch, the earning power of "Yuan Shen" has always been in the first echelon in domestic mobile games, and even ahead of "Arena of Valor" in overseas markets. In the industry, the "original god" has led the new trend of mobile games-the market and investors are asking: "can you make the next original god?"

According to public reports, Mihayou, the production company of "original God", also relied on "original God" and its total revenue reached 43 billion yuan from 2020 to mid-2021, rising to the top3 of the industry.

With sufficient funds, Mihayou also opened the relevant layout of the "post-original god era". Mihayou founder Cai Haoyu once revealed a vision of "creating a virtual space in which 1 billion people are willing to live by 2030."

In order to achieve this vision, Mihayou has accelerated the layout of the game matrix, and new games "collapse: Stardome Railway" and "Zero Zero" have been tested in the past year. In addition, Mihayou has also made great strides into hard-core technology investment, investing in brain computers, nuclear fusion, commercial aviation and other fields.

After the original God, Mihayou seems to be betting on the possibility of becoming the real version of the "number one player".

1. After the "original God", the industry rolled up "the original God" uncovered the fig leaf of Chinese mobile games. " So said a senior UP owner in the game circle.

Another game developer once expressed a similar view to all-weather technology. In the years before the original God, the domestic mobile game market was expanding, but in terms of technology and innovation, it tended to stagnate.

"although there has been a brief glimmer, such as the Ark of tomorrow is very popular in overseas markets." "but in the domestic market, many game developers lie down and make a 'junk game', keep the recharge port, and someone will play it," he said. after there is a stable flow, there will basically be no major updates. "

The reason for the stagnation is that, on the one hand, the Matthew effect of the industry is intensifying, many small studios are acquired by large factories, talent flows to large factories, and independent studios are struggling.

On the other hand, big companies are more reluctant to take risks in the establishment of new games, making reference to the operation of old games under a certain method, anticipating running water, and being careful in investment.

"under many restrictions, big manufacturers have made few breakthroughs in mobile games in recent years." The above-mentioned person said.

Take Tencent as an example, in recent years, two phenomenal games "Arena of Valor" and "PUBG Mobile" are played with reference to the PC game "League of Legends", while the latter is licensed by "PUBG". NetEase has made some popular mobile games "Harry Potter: magic Awakening" and "Diablo: immortal" in the past two years, both of which are IP-type works, which come down in the same line with NetEase's "Dream Journey to the West" and "Onmyoji".

"the emergence of" original God "shows that domestic games are not impossible to innovate, and it is not a two-dimensional good game that cannot make a national style." The above-mentioned UP master said.

On September 28, two years ago, Miha launched the first open world QR mobile game. In just two months, the original God's global revenue reached 400 million US dollars. Over the next two years, Yuanshen still earned nearly $200 million a month in the global market.

In terms of total revenue and sustained revenue momentum, "Yuan Shen" may be the most profitable Chinese game after "Arena of Valor" (the game's cumulative revenue exceeded US $10 billion by 2021).

Not only that, more than 90% of "Arena of Valor" 's income comes from the domestic market, and nearly 70% of "Yuan Shen" 's income comes from overseas. therefore, "Yuan Shen" is the most successful domestic mobile game currently going out to sea.

In 2021, Mihayou entered the Top 100 list of Shanghai Enterprises with income of 10.13 billion yuan. According to data quoted by AI Finance and Economics, the annual revenue of Miha Tour in 2021 is about 32.854 billion yuan. The total revenue in two years reached 43 billion yuan.

In 2020 and 2021, the total revenue of listed companies Sanqi Mutual Entertainment and Perfect World was 30.6 billion yuan and 18.7 billion yuan respectively, both of which were surpassed by Mihayou. In terms of revenue, Miha you has become the top three players in the industry, second only to Tencent and NetEase.

On the occasion of the second anniversary, the cross-border marketing of "original God" also emerged one after another.

A few days ago, the "original God" official announced and produced the "Ghost Blade: infinite Train" animation company ufotable for a long time to co-produce the "original God" animation.

The original God has dabbled in animation for a long time. On station b, the original god's character demonstration animation "Zhong Li: the listener" has reached 42.97 million views, and the plot PV "Goddess split View" has also reached 26.84 million.

Not only that, "Yuan Shen" has recently launched a number of cross-border linkage activities, including cooperation with Alipay, Cadillac, Xi Tea, Pizza Hut, Dewu, Amap and other enterprises.

There is no doubt that behind these cross-border movements is to continue the influence and vitality of the game.

At the same time, the original God iterates through the new version with a frequency of update every 40 days, and each version introduces some new game characters, which promote the development of new content and new stories. The final realization of the role to attract players to draw cards, which also formed the "original God" its own commercial logic. Each popular new character, or replica character, can create a lot of game flow for the original God.

From June 21, 2022 to June 21, 2022, GENSHINLAB.COM takes the most popular game character "Shenli Ayanhua" as an example, which first launched in August 2021 with a value of US $160 million. Half a year later, the character was recreated and created about US $36 million.

By contrast, the same mobile game "Magic Tower", which also focuses on the open world, has been in public testing for 10 months, developed by Hotta Studio under Perfect World's game. Its revenue is expected to total $4.6 million, according to Qimai.

Picture source: Qimai data on August 10 this year, the international version of "Magic Tower" was launched, creating a small peak. But by September 1, there was no "magic tower" in the free list TOP10 of many countries and regions.

At present, in the open world type of mobile games, "original God" still has no competitors to compete with it. The influence of "original God" on the industry has exerted an imperceptible influence.

A number of practitioners in the game industry said that in the past two years, one of the questions that game development teams are often asked when seeking investment is: "whether they can make the next 'original god', or whether they can surpass the 'original god'.

This is a problem that makes people in the industry very "speechless". Behind the "original God" is no longer a simple way of playing games, but huge financial investment, top art design, and not a low technical threshold.

Many practitioners believe that it is not impossible to develop a 1.0 era "original god" (that is, the original god when it was first launched). At that time, the overall design of the "original God" was simple, and the Great Plain-style map was full of the flavor of the novice village.

But the original gods are also evolving. Over the past two years, the original God has shown its own "deep-pocketed" in research and development, from the snow-capped mountains and islands to the 2.0 version of the rice wife, and the current 3.0 version of Sumi, in the updated content of each version. map design, exploration, mystery solving, art design and other aspects have been significantly improved.

The picture of the scene of "original God" is from: the Internet has deterred many developers who intend to be mobile games in the open world, which has almost become an area that only big companies can afford to play.

According to public sources, Tencent is brewing "Arena of Valor" IP open world mobile games, NetEase has also launched the "Onmyoji: code-named world" game PV, and released the "cold water" mobile games related information.

The industry is still changing, and one of the most obvious changes is to roll up.

A game media practitioner said, "in the past, 'old punks' in many industries occupied a leading position, but now we will also see an exception to promote technology."although many game companies were laying off staff last year, the salaries of employees in some key positions have increased in the past three years."

"if domestic manufacturers can really roll up, they will devote themselves to all aspects of game-related culture, music, science and technology, animation and so on. Only in this way can they really raise the average line of the industry." She believes that this is also the "original god" to the industry's "stamina", so that the mobile game industry's "boutique" trend intensified.

2. Become the "number one player" in reality? What does Miha you want to do in the "post-original god era"?

"it is hoped that in the next 10 to 30 years, we will be able to create virtual worlds like those in movies such as the Matrix and player number one, and allow a billion people around the world to live in it." Mihayou CEO Cai Haoyu once shared.

Mihayou has hardly mentioned "meta-universe" directly. However, open world games have always been regarded as the prototype and carrier of meta-universe, and the "virtual world" in which 1 billion people are willing to live is also very close to the world in the movie "number one player". All these allow outsiders to associate Miha Tour with the "meta-universe".

Cai Haoyu once introduced the creative motivation of "the original God": not to catch up with the craze of open world games, but to build a "collapsing universe".

The so-called "collapse universe" comes from Mihayou's original design of the "collapse series" game worldview. Many players who have played "collapse 3" and "original God" believe that the world background of "original God" is also included in "collapse", and that "original God" is only a secondary world in "collapsing the universe".

Screenshots of the "collapse 3" game come from: the existing "collapse series" and "original gods" are far from enough for the network to be sound and "destroy the universe". In the past two years, the research and development of Miha Youyou's new tour has also accelerated significantly.

In April this year, the second test of the new game "collapse: star Dome Railway" was launched, with more than 3 million reservations on TapTap+BiliBili and 2 million on the official website. Although the current game has not yet been officially launched, the game's official account bilibili has 2.23 million followers.

In terms of play, "Star Dome Railway" has returned to the "return system".

"at present, the original God still occupies the leading position with few competitive products. with less than half of the game content updated, Miha you does not need to launch another open world game." Some people in the industry believe that the return system is not new, and there are already successful similar games such as "Fantasy Journey to the West" and "Onmyoji". "this shows that the basic disk of (return system) players is very large. Miha is also a player who wants to fight for this part of the Star Dome Railway."

According to Game Grape, the development team of Star Dome Railway has exceeded 400 people-which is basically in line with the original development scale of the original God. "Star Dome Railway" will obviously be a "concentrated presentation" of the industrialization ability of a trip to Miha.

"collapse: star Dome Railway" started the game screenshot from: the Internet for the industrialization of the game, Liu Wei, one of the founders of Miha you, said in 2019: if the game is to become bigger and stronger, it is necessary to establish an industrially produced product line. continue to produce a large amount of high-quality content.

"in terms of content, we can use the same generation tools and unified standards to create all kinds of products that producers need. The industrial production line of games has been set up, we can produce different products, and we can produce high-quality game products in large quantities and steadily." Liu Wei said.

Over the past three years, Mihayou's game industrialization chain is also changing.

"Star Dome Railway" conducted a test in November last year, and within half a year of the second test, the volume and completion of the game increased significantly.

Moreover, at the same time of the development of "Star Dome Railway", Miha you is also developing the "Zero Zone", which focuses on ARPG, and started a test recruitment in August this year.

It is understood that the game style of "absolute Zero" is partial to "street trend", which is obviously different from the art painting style of "original God" and "Star Dome Railway". Its emergence also means that Mihayou's industrial production chain has been able to accommodate more and more game elements.

Screenshots of the "absolute Zero" game come from: at present, Miha Youyou not only has project reserves such as "collapse 4: Galaxy" and "Cochell Front", which won the edition this year, but also shows its ambition for 3A games.

At the end of 2021, Mihayou announced that it would set up a new studio in Montreal and form a team of 100 employees to create a new open world 3A action adventure game.

Starting in 2021, Miha Youyou has frantically expanded its overseas team, with overseas offices in Singapore, Montreal, Los Angeles, Tokyo and Seoul, GameLook reported. At present, the total number of employees of Mihayou has exceeded 4000.

In addition, Mihayou has also invested its ambition to "destroy the universe" into "hard" technology, fully involved in the fields of artificial intelligence, Avatar and meta-universe hardware.

At the end of 2020, Mihayou set up an anti-entropy studio of about 10 people, headed by Dr. Xing Jun. The studio's first public appearance was closely related to the brain-computer interface project.

Then, Mihayou signed a strategic cooperation agreement with Ruijin Hospital affiliated to the Medical College of Shanghai Jiaotong University to jointly establish the Mihayou Joint Laboratory of Ruijin Hospital Encephalopathy Center. The main content of the project cooperation is the development and clinical application of brain interface technology, with special funding provided by Miha Tour. In addition, the two sides will jointly tackle key problems in the "Clinical Research on brain-computer Interface Neuroregulatory Therapy for Refractory Depression".

In February this year, Mihayou officially announced the establishment of meta-universe brand HoYoverse, which will create and deliver immersive virtual world experiences to players around the world through various entertainment services in the future.

From the current point of view, whether it is new game development, or investment in the brain, it is not yet time to achieve results. And the layout of each new project is not a small investment, but also a huge financial risk for Miha Tour.

Miha you, who won the bet on the original God, also seems to extend the "gambling nature" to the vision of the virtual world.

3. Mihayou's "idealism" about "betting" for a future, Mihayou already has rich experience.

In 2011, three boys in a dorm room of Shanghai Jiaotong University, Cai Haoyu, Liu Wei and Luo Yuhao, jointly founded Mihayou Technology and played the slogan of "techies save the world" because of their common interest in ACG culture.

The start-up capital of this company is an interest-free loan of 100000 yuan from the Shanghai Science and Technology Innovation Center, and the entrepreneurial direction is a two-dimensional game. This established the game style of Miha Tour. The first game made by the three "otaku" is the cute beautiful girl Mini Game "Fly Me 2 the Moon".

In 2012, Mihayou received 1 million yuan of angel round investment from Song Tao, CEO of Skye, which is the only external financing that can be found publicly.

With this money, Miha you made a stand-alone game "collapse the school park", but the response was mediocre.

Among the students who started a business together, some chose to leave Miha and went to 500 companies in the world to seek a high salary. Those who stay are paid only 4000 yuan a month and need to hold multiple jobs.

Cai Haoyu chose "gambling", turned the direction of the game to the ascendant mobile game at that time, and made "collapse School Park 2", with revenue reaching 95 million yuan that year. Since then, "collapse 3" successfully out of the circle, public test for 9 months, the cumulative amount of more than 1.1 billion yuan.

For the first time, Miha won the bet.

"collapse 3" in 2017, is undoubtedly a peak of the domestic mobile game market. In that year, the Culture Department recorded a staggering number of 9800 games, of which 490 were imported from overseas, while 9310 were made in China, and the revenue from mobile games also broke through the 100 billion yuan mark.

It was also in this year that "Arena of Valor" swept in, and NetEase made a lot of money by virtue of "Onmyoji". Although "avalanche 3" and "Onmyoji" are both best-selling TOP3, Mihayou has already felt the crisis. Spent $100 million-more than half of the company's total revenue-to develop the "original god" at the expense of the boat.

This is the second "bet" of Miha Tour, and the stakes are bigger than the first time.

In fact, open world games are not new in console games. A very important reason why other game manufacturers do not do open world mobile games is that such games have higher requirements for hardware facilities, and this threshold may keep most players out of the door. In order to make the game match more models, many game manufacturers make compromises on the game configuration. Mihayou, on the other hand, does the opposite.

But the final result proved that Mihayou won the bet again. Even for a period of time, mobile phone manufacturers will be able to play "original God" smoothly as a standard to test the quality of mobile phones.

After winning two "bets", Miha you became more and more "indulgent".

According to Enniu data, Mihayou has participated in 10 investment events since September 2020. On the whole, Mihayou's investment network is spread out with two-dimensional games as the core, including Twelve Light years, a new retail company with pan-two-dimensional cultural derivatives, as well as content producers and technology providers in the game industry, such as game developer "Magic Sword Network", cloud video service provider "Azure Times", voice radio "machine core network", 3D content development platform "unity China".

But beyond that, Mihayou has two special cross-border investments: "Energy Singularity" and "Oriental Space".

The former is a company committed to developing commercialized fusion energy technology, while the latter is a private aerospace enterprise. This round of financing will be used for the development and maiden flight of medium-sized carrier rockets, while accelerating the development of 100-ton reusable liquid oxygen kerosene rocket engines.

The commercialization of these two areas requires a huge amount of capital investment and long-term accumulation to promote, and it is almost difficult to get a return in the short term.

A person close to Miha told all-weather technology that investing in these two areas is more like a "dream come true". He said: "Cai Haoyu has a kind of romance among engineering students. He used to do computer games and two-dimensional games, but now he is doing energy and aviation."

Not only that, Mihayou may also increase investment in hard technology. It is understood that Mihayou's recruitment page has opened the post of investment manager related to hard technology.

It is difficult to estimate just how much it will cost to achieve "idealism". However, Mihayou is already paying the price for the "recklessness" of investment.

In June this year, Mihayou was involved in a trust dispute. Tianyan check information shows that Mihayou Technology (Shanghai) Co., Ltd. sued Minmetals International Trust Co., Ltd. as a plaintiff, the related cause of the case is "business trust dispute".

Prior to this, according to the announcement of China Merchants Bank, its Minmetals Trust Dingxing No. 1-15 products all expired, and trust products with a total size of more than 2.3 billion yuan could not be repaid. A number of investors have also received a notice of application for an 18-month extension of the series.

According to the Shanghai Securities News, the money involved in the product may have been invested in real estate projects, which makes it difficult for investors to recover.

Round-the-clock technology learned from people familiar with the matter that "the amount of money involved in Miha Tour is small, and prosecution is a regular process of safeguarding rights."

In the face of the next decade, Mihayou, who has accumulated sufficient funds, is like an "daredevil" full of ideals and drive. However, the experience of "winning a bet" twice in the past 10 years has also given this "daredevil" a little bit of "win-win" metaphysics.

Win or lose, as Nintendo President Toshitaro Tanigawa said-"fun" will always be the core concept of Nintendo research and development. The core of the game should also be to bring players a pleasant experience. The same applies to Miha, perhaps only by carrying out the "fun" incisively and vividly can Miha get a real "everlasting victory".

This article is from the official account of Wechat: all-weather Technology (ID:iawtmt), author: Hu Xuan Editor: Luo Lijuan

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