Shulou(Shulou.com)11/24 Report--

Today, IDC, an international data company, released an analysis of mobile phone market shipments in the third quarter of 2022. According to the report, China's smartphone market shipped about 71.13 million units in the third quarter of 2022, down 11.9 percent from the same period last year. Market demand is still depressed in the first half of the year.

In terms of market share, thanks to the continued increase in shipments of the Reno8 series, OPPO won 16.3% of the market share. IDC said in the report that OPPO increased investment in products to create a boutique route. Reno8 series maintains a leading position in the domestic mobile phone market.

According to the previous sales data, only 10 minutes after the first sale of the OPPO Reno8 series on June 1, online sales of the whole network were announced to exceed 100 million. And according to Wall Street reports, in the 23rd week of 2022 (May 30-June 5), OPPO shipments ranked first in the domestic smartphone market with a market share of 17.8%, reflecting the popularity of the Reno8 series market.

The above achievements are inseparable from the strong product force shaped by the OPPO Reno8 series. Taking images as an example, the OPPO Reno8 series brings a self-developed Mariana X chip and portrait algorithm matrix, and has a professional dual-core portrait photography system to achieve chip-level 4K night scene video, chip-level HDR video, chip-level App camera enhancement these three major chip-level image enhancement, dual-core portrait system is the only one in the price range of about 3000 yuan.

Guo Tianxiang, senior analyst at IDC China, believes that in the face of industry difficulties, industry participants need to maintain or even increase investment in product research and development, whether from the hardware or software level, and strive to create distinctive and differentiated products to stimulate more consumers' desire to buy machines and power to change machines.

At present, OPPO also has a series of core technology reserves, such as Mariana X self-developed chip, scroll screen, folding screen and so on. In terms of soft power, at the 2022 OPPO developer Conference in August this year, OPPO also brought a new ColorOS 13 system and the first people-centric intelligent cross-end system "Pantanal". ColorOS 13 brings core experiences such as vibrant new vision, comprehensive, smooth and stable performance, more reliable privacy and security protection, and more intelligent scene experience; while the "Pantanal" intelligent cross-end system is oriented to the integration of everything and the people-centered intelligent cross-end system, which can truly connect different devices of different brands and realize the flow of services along with others.

The release of a new generation of operating systems and cross-terminal systems will further help OPPO to create a better user experience in both software and hardware in the future.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.