Shulou(Shulou.com)11/24 Report--

CTOnews.com, October 28, October 27, market research firm Canalys released an analysis of mobile phone market shipments in the third quarter of 2022, which showed that Chinese mainland smartphone market shipped 70 million units in the third quarter of 2022, down 11% from a year earlier. OPPO and OPPO increased month-on-month after optimizing inventory levels in the first half of the year.

Among them, OPPO performed well in the third quarter, with OPPO (including OnePlus) shipping 12.1 million units, taking a 17% market share, ranking firmly in the top two of the Chinese market. Glory ranks third with 12 million units shipped, Apple fourth with 11.3 million units shipped, and Xiaomi 9 million units shipped fifth.

OPPO can not achieve the above results without the promotion of hot sales of popular style products such as the OPPO Reno8 series. For example, between May 30 and June 5 this year, OPPO shipments ranked first in the domestic smartphone market with a market share of 17.8%. On June 1, OPPO Reno8 and OPPO Reno8 Pro + officially ushered in the first sale, with the dual-core portrait system brought by Mariana X, which is the only one in the price range of about 3000 yuan. Because of this, the online sales of the OPPO Reno8 series were announced to reach 100 million in only 10 minutes, and the OPPO Reno8 Pro + sales reached a record high for the Pro + version of the Reno series, and the first sale got off to a good start, thus it can be seen that the Reno8 series accounts for a high proportion of OPPO market sales and hot sales.

Of course, the best-selling OPPO Reno8 series is far from the only mobile phone, such as the small King Kong OPPO K10 series, the high-end OPPO Find X5 series and other phones, have made a great contribution to OPPO shipments.

On the other hand, the above achievements are also inseparable from OPPO's investment in the construction of the cross-end ecosystem "Pantanal", as well as breakthroughs in the high-end market. At the 2022 OPPO developer Conference in August, OPPO unveiled Pantanal, the first people-centric intelligent cross-end system. It is understood that the "Pantanal" intelligent cross-end system is oriented to the integration of all things, and the people-centered intelligent cross-end system can really connect different devices of different brands and realize the flow of services with people. The birth of Pantanal means that OPPO has made adequate preparations for the next integration of all things and building a multi-device interworking ecology, and it will also become the core competitiveness of OPPO.

In addition to soft power such as Pantanal, OPPO now has a series of core technology reserves, such as Mariana X self-developed chip, scroll screen, folding screen and so on, as well as deep R & D genes. And such an OPPO, it is also very difficult not to succeed.

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