Shulou(Shulou.com)11/24 Report--

It is said that technology is shell-based, but I absolutely don't agree with it-- just change the name.

The name can be called the first driving force of today's high-tech industry. Once we talked about the naming of electric car batteries ("the most difficult part of making batteries is naming"), from image naming to image extension, showing the breadth and profundity of Chinese.

In terms of academic qualifications, the pure electricity next door had not yet been born when it both belonged to the hybrid of new energy. Contrary to the battery name, hybrid technology is almost exclusively dominated by English abbreviations, some with fancy elements such as "-", "", ":", mixed capitalization and so on.

The way of naming is just garbled. Most of the hybrid technologies of old car companies have been iterated, often with more than one name; the hybrid technology has a name, and the hybrid model has another code name; plug-in and non-plug-in are sometimes named separately; in this wave of mixing among independent brands, the same technology used in different sub-brands may derive new names.

Even if the super-complex and irregular Heavenly Book-level passwords automatically generated by the website can be unforgettable, you may not be able to sort out the technical names of the mixed elites.

After looking at almost all the hybrid models on the market, we can divide all the common suffixes after the names of hybrid models into three or four components:

First, there is a special name for hybrid technology, and each brand will have its own name, such as BYD DM-i, Honda i-MMD, Great Wall Lemon DHT, Changan iDD and so on. But the technical name does not necessarily appear in the car name. BYD DM-i is a positive example, while neither Honda nor Great Wall stuffed "i-MMD" and "lemon" into the car name.

The second is the hybrid technology route, such as add program, DHT. When DHT mixing became popular, there were many hybrid technologies with "DHT" in their names, such as lemon mixing DHT from the Great Wall and Kunpeng DHT from Chery. The Great Wall includes DHT in the names of cars that use the technology, while Chery only uses "Kunpeng" as its suffix.

There are also many car companies choose to omit, such as Toyota THS, Honda i-MMD, BYD DM-i also belong to the DHT type hybrid, but do not mention the hybrid category to emphasize the uniqueness of their own technology.

Third, the hybrid model belongs to the category, that is, whether the vehicle is HEV or PHEV. This tag is more necessary for models that provide a variety of power at the same time. For example, Great Wall hybrids all use lemon hybrid DHT as the technical core, but derive HEV and PHEV models respectively, so they are distinguished by the suffixes "DHT" and "DHT-PHEV".

Of course, car companies inevitably have the instinct to create their own names, and there are many who do not directly use HEV / PHEV. For the mixed version, Toyota added "E +" after the "double engine" to distinguish it. Honda recently adjusted its naming to distinguish between "e:HEV" and "e:PHEV". Although it has a strange colon, it is actually much more intuitive than the previous "sharp mixed e +".

BYD and some new cars have completely abandoned fuel vehicles (including the HEV), so there is no need to distinguish between hybrid types by name. Like BYD's DM-i is actually equivalent to "DM-i PHEV", the extended version of Nezhu S must also belong to PHEV (policy level), no need to specify.

Fourth, some major performance configuration features, such as the pure electric mileage of the plug-in model, the displacement of the internal combustion engine, the front drive or the four-wheel drive, and so on, which are the same as the mainstream fuel cars or pure trams.

Just because hybrid cars have more data dimensions, some will have a large amount of information such as "1.5TD-DHT Pro 100km". "1.5TD" stands for internal combustion engine specifications, "DHT Pro" is the brand's name for a three-gear DHT transmission, and the "-" between the two indicates a hybrid drive of an internal combustion engine and an electric transmission, and "100km" means pure electric mileage.

Don't ask me what "Super net" is.

Based on a variety of reasons and backgrounds, few models actually take all four parts, and most of them omit one or more of them. Different car companies and models often leave different combinations of suffixes, which can lead to confusion such as consumers thinking that "DM-i" and "PHEV" are juxtaposed technologies.

To cite a few examples, for Honda, which has just updated its naming rules, the name Civic e:HEV omits the technical name "i-MMD" (Honda does not put the hybrid technology name in the car name), and omits that the technology belongs to the "DHT" hybrid route (in fact, i-MMD did not have the word DHT when it was born).

That is, we forcibly complete the name, should be: Civic, iMMD MMD DHT Magi DHT Magi HEV Magi 2.0L xx version. By the same token, forcibly complete Biadihan DM-i 55km, it should be: Han, DM-i,DHT,PHEV,55km xx version.

Toyota has been mixed for the longest time because of hard work, and the naming rules inevitably have some patching flavor of "keeping pace with the times". "double-engine" stands for HEV mixing, while PHEV is expressed as "double-engine E +". At the same time, GAC-Toyota also takes a different approach, using the "high-performance version" as the suffix of Wellanda's PHEV version.

So like the high-performance version of GAC Toyota Wellanda, the above four parts are either omitted or completely invisible. If all the information is forcibly completed, it can be: Weilanda, THS (Toyota hybrid technology name), DHT,PHEV,2.5L xxx version.

Each need to pick the focus of each car company for their own hybrid model naming rules, mostly reflect their own past development and present demands. The first three of the above four suffixes actually correspond to the three major messages of highlighting the brand sense of own technology, isolating from the past, and distinguishing between HEV and PHEV.

If the HEV and PHEV markets are to be taken into account strategically, the differences must be reflected as much as possible in the naming. If current or recent sales of non-DHT models are mixed, it is preferred to include "DHT" or a new proprietary name in the naming to indicate the distinction. If you are very confident in your own technology or are really unique, you tend to reflect your original name in your naming.

The hybrid models of Wei Brand and Harvard are clearly identified with "DHT" and "DHT-PHEV", while the "DHT" in the suffix distinguishes these new hybrid models from the old hybrid single-motor hybrid technology. To this end, the Great Wall even chose not to emphasize the technology brand "lemon hybrid DHT" in the car name.

Geely initially hoped to play the technical brand of "Raytheon Hi X". When both HEV and PHEV models were on the market, they found that the same Hi X was easily confused and soon changed to "Hi F" (HEV) and "Hi P" (PHEV). This does not directly use HEV / PHEV intuition, and consumers are not necessarily aware that F and P are differentiated from the X in the technical name "Hi X".

BYD's background advantage is that it has stopped selling fuel cars and no longer needs to label HEV and PHEV. Also because BYD's previous hybrid suffix DM is deeply rooted in the hearts of the people, followed by the addition of "- I / p" to achieve the distinction between the old and the new. DM-i has also done a good job of promoting technology brands, and hiding "(DM-i also belongs to) DHT" may have been intentional and worked well in the end.

Because the Japanese system and the two fields were mixed very early, there was no need to consider the difference between mixing and mixing at that time, which indirectly led to some disconnection of the old naming methods today. Like in the past, PHEV has always been a chicken rib, car companies do not need to consider the identity reflected in the car name. However, as the PHEV became more and more important, Liangtian also introduced mixed models one after another, so they had to patch the original naming rules.

Toyota has such a famous dual-engine brand that the technical acronym THS doesn't need to be seen, and Toyota doesn't need to emphasize it to ordinary consumers. For the PHEV model, Toyota just hastily added an "E +", and even GAC Toyota has two suffixes for PHEV: "E +" and "high performance version".

Honda is similar on the surface. In the past, Honda used to use "sharp hybrid" and "Sport Hybrid" as the hybrid name of the HEV era to highlight the movement of its hybrid technology. But in contrast to Toyota, it is better known for the technical name i-MMD. Honda not long ago announced new naming rules "e:HEV" and "e:PHEV", which echoed the "ePure N" of pure electricity.

Based on different development paths in the past, different communication needs at present, and different development plans in the future, different brands have chosen different mixed naming suffixes "menus". Objectively, this further increases the difficulty for consumers to distinguish and remember.

In addition to these relatively normal tedious names, there are some purely repetitive names. It mainly comes from the spontaneous naming change of car companies, as well as the different naming of the same technology for the high and low end brands of the same group. Except that the Great Wall uses the same hybrid technical name for Wei Brand and Harvard, Geely and Lecker, Chery and Xingtu all use the same technology and different names.

Lectra's E-Motive is basically the same as Geely Raytheon Hi X, and EM-F / EM-P also corresponds to Geely's Hi ·F / Hi ·P. when Chery's Kunpeng DHT was used in Xingtu brand, it became Xingtu ET-i hybrid technology. After Kunpeng DHT, Chery recently released a new hybrid brand DP-i, which is essentially the coverage and extension of Kunpeng DHT.

It's hard to say what kind of naming rule is the best. For the different demands of sales volume, volume, tonality and other aspects, each car company selects the key points that they want to emphasize, and then apply their own packaging methods. In the end, the abbreviations of all kinds of mixed-related names on the market are disorganized, different from each other, and even not in the same niche, which seems to be the inevitable outcome.

Refer to the combination of "technical name + technical type + hybrid classification + other data", and then identify what the names given by the car companies are omitted and what the superficial names actually say, so that it is possible to translate what that long list of garbled suffix letters stands for.

So the name is always a little girl dressed casually by others, it doesn't matter what it is, what matters is what it means behind the name.

This article comes from the official account of Wechat: autocarweekly (ID:autocarweekly), author: ao'hu

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