Shulou(Shulou.com)11/24 Report--

CTOnews.com October 27 news, mobile phone Tmall App ushered in a new upgrade (13.1.0), launched 3D shopping function, fully opened a new immersive shopping experience.

In the new version of Tmall App, users can enter the 3D world without an external device, experience shopping, art exhibitions, outdoor roaming, and even attend a new product launch. Shopping in the 3D world, consumers can also view the details of the product 360 degrees, try it on through AR, and preview the effect of the product in the real scene.

CTOnews.com learned that consumers currently open the home page of Tmall App on their mobile phones, slide down the screen to enter 3D space, and enter "any door" to cross into scenes such as brand pavilion, tide playhall, magical world of Canglan formula, forest beach and so on. In the 3D space of Tmall, the goods are displayed in 3D, which can be rotated and viewed at will. Watches, jewelry and other goods can also be tried on by AR. Tents, electrical appliances and other goods, can also be placed in the real space with AR, preview display in the actual scene effect.

The mobile phone Tmall 3D World restores scenes such as Kanas forests, snow-capped mountains and islands, where consumers can freely switch times and experience different styles of tents, canopies, tables and chairs in the atmosphere of sunset and late-night bonfires. Immersive selection of outdoor equipment.

In addition to buying, consumers can also stroll through exhibitions, watch dramas and collect their own digital works in Tmall's 3D world. At Tmall App   3D "Zhenpin Pavilion", consumers can visit exhibitions of new products of different brands. During Tmall's Singles' Day, there will be an exhibition of Vacheron Constantin watches and clocks, an exhibition of Van Gogh's "Sunflowers" oil paintings, and cool techs products such as Xiao Peng flying cars and Yushu robot dogs.

In the mobile phone Tmall 3D world, consumers can place themselves in the famous scene of "Cang Lan Formula" and roam in the fantasy world of Shuiyun Tian, Si Mingdian, Cangyan Sea and Yun Mengze.

In this upgrade, Tmall App also launched the exclusive "digital works" of 3D world, jointly with artists and designers, and launched the first batch of 50 digital works, such as machine armour jubilant, cyber punk tiara, Sanxingdui band, etc. After owning it, consumers can try on virtual headgear, interact with their hands, and even summon Sanxingdui band to play anytime and anywhere.

Zhao Kun, head of the mobile phone Tmall App, said that the mobile phone Tmall App is constantly upgrading according to consumer demand, facing the shopping App of the new experience in the future. Next, we will make new explorations based on MR, VR and other hardware devices.

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