Shulou(Shulou.com)11/24 Report--

The competition among manufacturers of new energy vehicles is becoming more and more fierce.

In September, BYD's monthly sales reached the "200000 vehicles" mark for the first time, surpassing Tesla to rank first in China's new energy vehicles. Wei Xiaoli, which once took the lead, two companies fell out of the top three in sales, while the second-tier new power brands, such as Nahan and Zero, relied on low prices to break through.

The pursuit of new energy vehicles among enterprises also proves the hot market of new energy vehicles from the side.

Retail sales of new energy passenger cars in China reached 611000 in September, up 82.9 percent from a year earlier, according to the Federation of passengers. According to data released by the Ministry of Public Security, the number of new energy vehicles in the country has reached 11.49 million by the end of September 2022.

But it is not easy to buy and own a new energy car. It has done a lot of technology and experience innovation on the basis of traditional cars, and it will also bring new problems. Even if the old driver, to buy a new energy vehicle, from the order, delivery to after-sale, every car purchase process may have new accidents.

We wonder: what are the most common problems in buying new energy vehicles? Why do you encounter these problems? How do car owners solve it?

What are the most common problems in buying new energy vehicles? Delayed delivery, non-refundable deposit and maintenance warranty are the most common problems under complaints from various car companies. The reasons why Tesla, BYD and Xiaopeng were complained about on the black cat platform are all included in TOP 3.

Among the problems encountered by BYD owners, "delay in delivery" is the most serious, mentioning it five times more frequently than the "maintenance warranty" in No. 2. Many car owners said that they had waited for more than half a year to pick up the car, which had already exceeded the official commitment of 90-120 days, but the merchants could not provide a better solution except for procrastination.

"delayed delivery" has become the norm in the industry of new energy vehicles.

At present, the delivery time of new energy vehicles basically starts on a monthly basis, and it is normal for some models to wait 16-20 weeks. Many industry observers believe that the main reason for the long delivery time of new energy vehicles is that the market outbreak has exceeded the capacity of most car companies, while the production and supply chain of car companies have been affected by the epidemic, further widening the imbalance between supply and demand in the market.

Moreover, even if the deposit indicates the need to wait for a certain amount of time, it often happens that the actual delivery time of the car company far exceeds the stipulations of the contract.

When car companies do not provide compensation for default and have been unable to provide a definite delivery time, the sales of new energy vehicles can only be delayed in every way.

They explained that there were various reasons and means for delayed delivery: the license plate quota could not be applied for and the delivery information was not received; some quietly changed the owner's subscription form and secretly extended the delivery date; and some did not deliver the car in line, resulting in customers inquiring about having a car on App but unable to pick up the car at the store.

The problem of "delay in delivery" has also directly led to many consumers' complaints about the "non-refundable deposit" of car companies. For example, among the complaints received by Xiaopeng on the black cat, the proportion of "delayed delivery" in Top1 and "non-refundable deposit" in Top2 is very close.

Most new energy vehicles need to be decided in advance, and consumers rely on the deposit to lock in the price of the model and enter the queuing system to wait for the delivery of the new car. According to the regulations of general car companies, this deposit is non-refundable.

However, car owners often ask for a refund of the deposit because of rumors of price cuts, delayed delivery of stores, or failure of loans. Of course, compared with the loss on the deposit, many car owners who buy a model at a high price are more dissatisfied.

The most typical recent example is the ideal One owner. The ideal One model of the ideal car officially stopped production in October and cut prices by 20 to 30 thousand in September to clear inventory. This makes it difficult for many car owners who have just bought the ideal One to accept that black cats' complaints about "stopping production after signing a contract" account for the overwhelming majority of ideal car complaints.

For example: "I repeatedly asked the sales staff, the sales repeatedly confirmed that there would be no price reduction and the L8 would not be available this year, and there was a product iteration problem. At the urging of the sales, I booked the ideal one and picked up the car on July 18." just picked up the car for more than a month, the company announced a price reduction of 20, 000, and will stop production of one, the ideal company maliciously deceives consumers and misleads consumers. "

Car companies update models and adjust prices are routine operations. But the problem with the ideal car is that it conceals the two key information of when to upgrade and when to cut prices, leaving no time for consumers to buffer against the market.

Although such a strategy will reduce consumers' trust in car companies to a certain extent, many new energy car companies still choose to keep the information about price reduction and replacement confidential.

Take Tesla China as an example: from May 2018 to October 2022, Tesla adjusted the price of various models a total of 18 times.

The biggest price reduction in history was that after the Sino-US trade war, Tesla pushed down the prices raised as a result of the trade war, but the final pricing still wiped out about 100, 000 of Tesla's market value. In 2019, Tesla Model X cut prices again by 341100, and many car owners who just mentioned cars lost 29% in an instant.

Having experienced hundreds of thousands of ups and downs, the price adjustment of tens of thousands of yuan may not be a big deal for car companies, but for many car owners, it is not a small sum, and it is naturally easy to cause dissatisfaction.

What are the most common problems with using new energy vehicles? In addition to the problems related to sales, such as "delayed delivery", "non-refundable deposit" and "price reduction after signing", the problems encountered by many consumers of new energy vehicles appear after sale.

According to the notice on the recall of Automobile and Consumer goods in 2021 issued by the State Administration of Market Supervision and Administration a few days ago, China implemented a total of 232 vehicle recalls in 2021, involving 8.736 million vehicles, and 59 recalls of new energy vehicles. 830000 vehicles were involved, accounting for 9.5% of the total number of recalls in the year.

By the end of June, the number of new energy vehicles in the country had reached 10.01 million, accounting for 3.23 percent of the total, according to CCTV. On this basis, the recall rate of new energy vehicles is higher than that of traditional fuel vehicles. This is partly due to the fact that the technology of new energy vehicles is still iterating, while the manufacture of traditional fuel vehicles has become mature.

Among the complaints lodged by Tesla car owners, the most frequently mentioned reason is "maintenance and quality assurance".

According to data from the quality website, the three best-selling models in September are all "body accessories and appliances" TOP1, including charging failure, power battery failure, driving safety assistance system failure and so on.

On July 22, 2022, well-known artist and racing driver Lin Zhiying drove a million-dollar Tesla Model X into a telephone pole, causing the vehicle to deform and catch fire, causing serious facial injuries after the accident. The police determined that Lin Zhiying had no drunk driving at the time of the accident, but the specific reason is still unknown.

The frequent popularity of the incident, coupled with a number of similar fires around the world in recent years, have affected passers-by 'perception of new energy vehicles to a certain extent.

On Xianyu, there is no shortage of car owners who therefore or take advantage of this to shoot Tesla: "in November 2021, the Standard continued Y, posted invisible car clothes and glass film in the 4S store." the ceiling shade and so on, all ready, send a bunch of Tesla gadgets. Wife saw Lin Zhiying hit and did not want to open, quasi-new, along with fate. "

Two months later, some car owners still left a message on the black cat complaint: "due to Tesla's recent Lin Zhiying incident, my family and I are afraid to have worries."... I hope your company will give you a refund. "

Although according to the current data statistics, the fire probability of pure electric vehicles is much lower than that of traditional fuel vehicles.

However, the fire of new energy vehicles is much more serious than that of traditional fuel vehicles. Lithium batteries, in particular, burn quickly and are difficult to extinguish.

In addition to the safety risks, the maintenance cost of new energy vehicles after the accident is also more expensive. On the one hand, because new energy vehicles as a high-tech product, parts are more expensive, especially batteries.

Small red book user @ hiiistark is the owner of Xiaopeng P7, because "hit the chassis, leading to the deformation of the battery pack"can not be replaced separately, the whole battery must be replaced". The first maintenance received a quotation of 80,000 yuan, while the full price of the P7 is about 240000, and the cost of a single maintenance is in the car price.

Some users on Douyin even said that they bought 250000 of the new car, but the maintenance price was 540000, of which it would cost 400000 to replace the battery. To this end, many car owners also call the new energy vehicle the name of "assassin".

According to the statistics of the consulting firm, among the models of compact cars, the average maintenance price of new energy vehicles is 26.6% higher than that of traditional fuel vehicles. The price difference of SUV is even higher: the average maintenance cost of new energy SUV is 53.3% higher than that of traditional fuel vehicles, that is, more than half of the maintenance cost of fuel vehicles.

In addition, the number of new energy vehicles is still small, and its volume is not a "cost-effective" business for third-party accessories manufacturers, and it is expensive to open a mold. Third-party manufacturers will produce related accessories only when their production and sales are very optimistic.

How do car owners solve these problems? In view of the problem of maintenance and quality assurance, there are many differences between new energy vehicle insurance and traditional fuel vehicle insurance.

Because of the high degree of intelligence of new energy vehicles, any small collision may damage integrated components, or even small sockets, and insurance companies will have to pay 20,000 to 30,000 yuan. Therefore, the corresponding insurance quotation has to rise in order to match the amount of compensation.

On December 27, 2021, the China Insurance Industry Association issued the exclusive terms of Commercial Insurance for New Energy vehicles (for trial implementation), which provided protection for the "three electricity" system for the first time in terms of insurance liability. With the release of the exclusive clause, the price of new energy car insurance has risen:

From 2016 to the first half of 2020, the overall frequency of new energy vehicles was 3.6% higher than that of non-new energy vehicles, and the risk rate of new energy vehicles for household vehicles was 9.3% higher than that of non-new energy vehicles, according to Bank of China Insurance data. In addition, the average indemnity of household new energy vehicles (the average amount paid per vehicle) is also 2.7% higher than that of non-new energy vehicles.

Because of the high price of insurance, many car companies will provide preferential benefits to car owners in the form of insurance subsidies. But such a discount is the same as the price of the new energy car itself, there are many uncertainties.

Therefore, in order to buy a car at the most favorable and lowest price, many car owners will try their best to buy a car at the lowest price, and even entrust a beef steak to ensure that they buy it at the lowest price. Similarly, scalpers can also help consumers who want to pick up the car as soon as possible and provide orders that can pick up the car more quickly.

On the other hand, those car owners who fail to refund the deposit after buying a car will change their orders while safeguarding their rights. In Little Red Book, Xianyu, Douban and other platforms, there are different brand car owners transfer order posts, of course, there is no lack of professional scalpers.

According to the changes in Tesla's official pricing, for orders with low locked prices, many car owners said that the market can often quote 10-30,000 yuan (the original deposit price is 1000 yuan). On Little Red Book, some users refunded the deposit because they didn't want to buy it, and the comments all felt sorry for her:

Although the transfer of such orders is explicitly prohibited by car companies, as long as the delay in delivery, price reduction after delivery, non-refundable deposit and other problems persist, then the demand will be difficult to disappear.

In the end, even if there are all kinds of problems in buying new energy cars, for many people who need to buy cars, compared with traditional fuel cars, new energy vehicles are still the choice of the times.

The difficulty of licensing traditional fuel vehicles is a big reason for many people to choose new energy vehicles. In Beijing, the average winning rate of families who buy fuel vehicle lottery is 1.9%, while the average winning rate of individuals is only 0.3%.

In addition, the charging of new energy vehicles is "much cheaper than fuel cars."

At present, if the traditional fuel vehicle is calculated to drive 20,000 kilometers a year, the annual fuel cost will basically be more than 10,000 yuan. However, the charging price of private electric piles for new energy vehicles with the same mileage can basically be controlled below 2000 yuan, and even if public charging piles with more expensive electricity prices are used, it is only 5,000 yuan to 6,000 yuan, that is, half of the cost of fuel.

There are also some car owners who think that new energy vehicles are more comfortable to drive: less noise, faster acceleration, and a better experience than traditional fuel-fired cars. At the same time, the direct operation mode of new energy vehicles is also more attractive: many customers respond to the car purchase experience that they can get in the new energy vehicle experience store, which is much better than the traditional 4S store.

Zhang Niannian (not his real name), who just bought a Tesla Model Y this year, said: "No matter whether the streetcar or gas car has its own problems, (consumers) can only grasp what they value most."

Perhaps this is also the attitude that car companies should have: whether they sell trams or gas cars, good cars are the ones that can help consumers solve their problems.

(source: @ Tesla official Weibo)

This article comes from the official account of Wechat: DT Finance (ID:DTcaijing), text: Cai Yiji Editor: Tang Yiqin data: Dong Daoli Visualization: Qi Tongyi Operation: Su Hongrui Supervisor producer: Tang Yiqin

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