Shulou(Shulou.com)11/24 Report--

Beijing, October 27 (Xinhua) Apple is currently expanding the number of advertising spaces in its App Store, but it has sparked controversy. According to Shac Ron, a former Apple engineer, Apple employees were strongly opposed to the company's original App Store advertising plan, but CEO Tim Tim Cook had another idea.

Apple expands the number of App Store advertisements in order to increase advertising revenue, Apple is launching a new offensive in the advertising field, expanding the number of ads on the App Store. But developers complain that Apple's new ad space often shows controversial gambling apps.

According to the latest report, Apple has removed App Store ads related to gambling. "We have suspended ads related to gambling and other categories on the App Store product page." An Apple spokesman said.

Ron, who now works for Nvidia, has been a senior kernel engineer at Apple for 10 years since 2007. When App Store first launched, he was an Apple employee.

Ron, who was opposed by employees and approved by CEO, said that in the early iOS beta, when the ad first appeared in App Store, many insiders were very dissatisfied. They thought it was "an insult to our clients".

"We strongly object," he continued. "the management held a meeting and pretended to listen to our concerns, but it was clear that they had no intention of changing their minds." Ron said it was the strongest opposition effort he had ever seen during his tenure at Apple.

However, their opposition did not work. "it was also doomed to fail because Cook saw Facebook, Google and other companies making money from app advertising and decided to get a piece of it." Ron said.

Damage to product integrity "they fundamentally damage the integrity of the product," he continued. "I'm glad to see Apple being blamed for advertising in the operating system."

"they are disgusting and shameful," says Mr Ron. "I hope [Apple] realises how offensive the content is, but in fact I doubt whether they will realise it."

Currently, advertisers have an option on App Store to specify that their ads are displayed only next to apps that have nothing to do with their type. As a result, gambling apps appear next to children's apps.

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