Shulou(Shulou.com)11/24 Report--

CTOnews.com, Oct. 27, according to reports, Apple has been developing its own virtual universe, and the company also plans to launch a hybrid reality head display. Greg Joswiak, the company's vice president of global marketing, said in an interview after Mark Zuckerberg issued a statement that meta-universe should be "open" and that he would never use the word "meta-universe."

Joswiak and Craig Federighi, Apple's vice president of software, were interviewed by reporter Joanna Stern at the WSJ Tech Live event on Tuesday. Stern asked two executives about the company's future headsets, and not surprisingly, they didn't say anything about it.

Then, the reporter asked the two executives to complete the sentence "meta-universe is." Joswiak quickly replied: ". A word I would never use." Apple always avoids talking about future products, and this time is no exception. However, Joswiak's answer to the reporter about metasmology sounds like making fun of Facebook because the company has specifically changed its name to promote what it calls metaspheres.

CTOnews.com learned that although Apple has not yet launched any virtual reality products, Meta has been actively investing in this category. Last month, Apple CEO Tim Cook mocked Meta, saying that "ordinary people" don't know what a meta universe is. He also mentioned that he didn't think people should be encouraged to "spend a lifetime" in the virtual world.

A few days later, Meta CEO Mark Zuckerberg said that meta-universe should be an open platform, while Apple is likely to go in the opposite direction, which, in his view, could hurt competitors and consumers. Meta has been working with partners such as Microsoft, Autodesk and Accenture to build its meta-universe platform.

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