Shulou(Shulou.com)11/24 Report--

Sina Technology News Beijing time on October 26 in the early morning news, Alphabet (Google's parent company) today released the company's financial results for the third quarter of fiscal year 2022 as of September 30. According to the report, the total revenue of Alphabet in the third quarter was $69.092 billion, up 6% from $65.118 billion in the same period last year, and 11% year-on-year, excluding exchange rate changes. According to general accounting standards, Alphabet's third-quarter net profit was $13.91 billion, down 26.5% from $18.936 billion in the same period last year. Diluted earnings per share were $1.06, compared with $1.40 a year earlier.

After the results were released, Google CEO Sandal Pichai (Sundar Pichai), CFO Ruth Porat (Ruth Porat) and chief brand officer Philip Schindler (Philipp Schindler) held an analyst conference call to answer questions about the business.

The following is a summary of the answers to the analyst conference call:

Goldman Sachs analyst Eric Sheridan: I have two questions. First of all, Sandal, I think investors are very curious about your attitude towards macro investment priorities and even long-term macro investment priorities over the next six months to a year. Will there be any changes? For example, plans to maximize productivity and efficiency? We all look forward to your sharing this point of view with us.

The second question would like to ask Philip, I have recently seen a lot of comments about the future growth potential of YouTube, could you share with us the revenue opportunities for YouTube in the future? How will YouTube Shorts realize the transformation from headwind to downwind? What changes will take place in the Internet TV business in the medium to long term?

Sandal Pichai: as a company of such size, we are bound to experience the best parts and bottlenecks over a long period of time, an extraordinary period of growth, and today's period of optimization. But these optimization periods can lay a solid foundation for our new round of growth, let us see which areas deserve to focus and which areas need to be adjusted, so as to ensure that the company can adjust the direction of incremental investment in a timely manner.

All in all, we are now facing such optimization opportunities, which is also a positive response to the current macro environment.

Philip Schindler: I just mentioned in my briefing that some advertisers' spending on brand advertising and direct advertising fell in the third quarter. But overall, I think YouTube is in good shape and can continue to benefit from the current streaming craze. In terms of direct reflection advertising, we believe that there is still a lot of room for growth, and we hope that through VAC video action advertising and product data advertising action (Product Feeds Ad Compaign), YouTube will become easier to shop and more operational. Advertisers choose YouTube to turn their ideas into action to massively improve their performance. We will also introduce product data options in discovery advertising (Discovery Ads). Our investment in YouTube Shorts has also paid off recently.

In fact, on average, the conversion rate of VAC video action ads with product data options in YouTube Shorts is more than 70% higher than those without product data. In terms of brand advertising, people's attention to advertising is gradually shifting from traditional cable television, and we will help brands break the shackles of traditional advertising. Of course, the Internet TV you mentioned is also an important part.

All in all, YouTube is indeed the best way for advertisers to reach new consumers, whether in terms of YouTube Shorts, podcasts or other channels.

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