Shulou(Shulou.com)11/24 Report--

CTOnews.com, Oct. 25, Counterpoint Research research shows that with the acceleration of the transition to 5G, about 50% of Indian smartphone users plan to buy new devices within a year.

Samsung, Apple and Yijia are the brands of choice for consumers to switch to new smartphones next time, according to analyst ARUSHI CHAWLA. 20000-30000 Indian rupees (1755-2631 yuan) is the most preferred price range for them to buy smartphones in the future. Whether 5G can be used or not is the third most important factor influencing consumers' future smartphone purchase decisions.

According to Counterpoint Research's annual smartphone consumer research in India, about half of Indian smartphone users plan to buy their next smartphone within a year. In addition, the ASP (average selling price) of smartphones in India is expected to rise as consumers say they prefer higher-priced models every time they buy. In addition, Samsung, Apple and Yijia ranked at the top of the list as the preferred smartphone brands to buy next time. CTOnews.com learned that in terms of functionality, 5G is the third big factor they plan to consider when they make their next purchase. In terms of the current importance of buying a smartphone, this feature ranks only 10th.

The purpose of this study is to understand the changing trends and preferences of consumers in buying smartphones in the past, in use and in the future.

Among the smartphones held by respondents in the past, the price range of the most consumers, also known as sweet spots, was 10000-15000 Indian rupees (877-1315 yuan). In the smartphone price range they currently hold, the sweet spot has shifted to 15000-201.00 Indian rupees (1315-1755 yuan). In choosing its next smartphone preference, the sweet spot further shifted to 20000-30000 Indian rupees (1755-2631 yuan).

"smartphones have become an important part of our lives," said Arushi Chawla, a research analyst. As a result, smartphone users try to upgrade their devices every time they buy. When buying a new phone, more than 1/3 of users plan to keep their current device as an alternative / auxiliary phone. In addition, due to more replacement offers, more than 1/4 of respondents plan to use the replacement program when buying their next smartphone. As a result, users are more receptive to higher-priced smartphones in order to get a better experience and newer features. "

Source: annual smartphone Consumer Research in India, 2022

Brand preference for the next smartphone purchase:

Samsung, Apple and Yijia are the brands of choice for consumers when replacing their smartphones.

Samsung has the strongest brand loyalty, with 51% of users saying it was their last device and the one they are currently using. In addition, 43% of existing Samsung users still list the brand as their first choice the next time they buy a smartphone.

Although Apple accounts for a small share of the last and currently used smart devices held by consumers in the region, it is the second-largest brand of choice for future purchases (20%).

Source: annual smartphone Consumer Research in India, 2022

Chawla added: "Samsung has strongly attracted smartphone users in India. The brand's extensive distribution network and the introduction of new models in most price ranges each year have helped Samsung develop and maintain its brand value. As a result, our survey data show that Samsung maintains the highest position in terms of consumer smartphone ownership in the past and present, as well as future purchase preferences. In terms of future purchase preferences, Samsung is closely followed by Apple and Yijia. The primary reasons why consumers prefer to choose a brand in the future are brand reputation, advanced functions and user interface. Because of these factors and the desire to move towards higher prices when buying smartphones, users tend to choose high-end smartphone brands. In addition, as consumers gradually increase their budgets for future smartphone purchases, whether they are equipped with 5G or not is becoming more and more important. 5G is one of the main factors considered by all mainstream smartphone brands. 5G is also the most important factor for respondents who list Apple as their next preferred smartphone. "

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.