Shulou(Shulou.com)11/24 Report--

Phoenix New Media Technology News Beijing time October 25 news, the lead singer of the famous rock band U2 (Bono) is a good friend of the late Apple founder Steve Jobs (Steve Jobs). In his forthcoming memoir, he says that Apple's current CEO, Tim Tim Cook, is willing to "try different things" and is willing to take responsibility if something goes wrong, which is probably one of the reasons Jobs chose him as his successor to lead Apple.

Bono persuaded Cook in 2014 to download the band's album "Songs Of Innocence" on iPhone for free. Far from being popular, Bono wrote in his forthcoming memoir that the plan met with strong opposition on social media and "triggered a serious discussion about the entry of large technology companies into our lives."

Mr Bono, the leader, recalled that Mr Cook "never hesitated" during the backlash and said Mr Bono had persuaded the company to "conduct an experiment". "that's what we did," Cook told Bono at the time. "it may not work, but we have to experiment because the current form of the music industry is not for everyone."

He said Cook's reaction to the issue could shed light on why Jobs chose him as his successor to lead Apple. "he may be instinctively conservative, but he is always ready to try different things to solve the problem," Mr Bono said. "when something goes wrong, he is prepared to take responsibility."

When Jobs announced his resignation as CEO in August 2011, Art Levinson, Apple chairman, said: "the board is fully confident that Tim is the right person for our next CEO. Tim has done a great job in his 13 years of service with Apple, and he has shown extraordinary talent and good judgment in everything he does."

Jobs eventually died of pancreatic cancer in 2011. Jobs sometimes criticizes Cook, according to the biography of Steve Jobs written for him by writer Walter Isaacson. "in my book, Jobs said Cook could do anything, and then he looked at me and said, 'Tim is not a product maker'." Isaacson said in an interview.

Isaacson further revealed that sometimes, when Jobs felt painful and angry, "he would say more, not just that Cook was not a product maker."

Angry with Cook, according to the book becoming Steve Jobs: a reckless upstart turned into a visionary leader, co-authored by Brent Schlender and Rick Tetzeli, Cook's supply chain expertise helped Apple make what is now known as a high gross margin. "in the 13 years I've known him," Cook said, Jobs only yelled at him four or five times.

On one occasion, when Cook discovered that they all had a rare blood type, he offered to donate part of his liver to Jobs.

"before I had finished speaking, he broke me by hitting me in the leg." Cook said. Then Jobs said, "I will never let you do that. I would never do that."

It's not really product makers who agree with Jobs' criticism that Cook is "not a product maker", Jony Ive, Apple's former design director. Ivy left Apple in 2019. According to media reports, Ivy is becoming "disillusioned" as Cook focuses more on Apple's operations than on design improvements.

Ivy is close to Jobs, who co-designed the iMac, which became the fastest-selling desktop computer in history. Ivy told Cook in 2015 that he wanted to leave Apple because he was "exhausted from building the consensus needed to develop the Apple Watch". Cook asked him to work part-time at Apple until he left the company.

Since cook took over apple in 2011, the company's share price has risen more than 1000% and its market capitalization has increased by more than $2 trillion.

Now Cook is said to be planning at least two bold new product lines: a long-rumored electric car and a VR / AR headset.

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