Shulou(Shulou.com)11/24 Report--

According to sources on October 25, due to the success of rival Sony's investment in the popular game "Yuan Shen", Microsoft is committed to making more investment in the Chinese video game market.

According to sources, Microsoft and Sony have been providing large amounts of money to small developers in the Chinese game market for years to complete game development and content licensing, but the huge profits brought by Sony's support of "original God" have increased Microsoft's sense of urgency.

The original God is an action role-playing game developed by Shanghai Miha you. Since its release two years ago, the original God has generated billions of dollars in revenue and raised the standard and level of multiplayer, cross-platform games. This is exactly what subscription services such as Microsoft Game Pass and Sony PlayStation Plus are looking for in the Chinese game market, according to sources.

Analysts say the growing interest of big companies in Chinese games also reflects the growing maturity of Chinese game development. Daniel Ahmed (Daniel Ahmad), a senior analyst at Niko Partners, a research firm, says Chinese games are now on a par with big-production games in overseas markets.

"Chinese game developers are trying to standardize their development tools, create advanced development processes and invest in really large teams," Ahmed said. "ultimately, this will help them gain a competitive advantage and reach a wider audience."

Two industry insiders said that Microsoft has been committed to building a team to find good games in the Chinese market. They say Microsoft usually likes to use big-name games to enrich the subscription services of its game platform, but now it will invite independent studios at high prices.

Microsoft is expanding its game subscription service to personal computers and handheld devices, making it more attractive to Chinese game developers, according to documents.

An executive's game studio signed a licensing agreement with Microsoft three years ago to put his game on Game Pass. Microsoft recently proposed a game renewal licensing agreement that is many times higher than the original contract offer, the executive said.

"We haven't signed the agreement yet because we think we will get a better offer when our game development is completed," he said. "

Microsoft spent $2.5 million to get the Ark: evolution of Survival, an action role-playing game for sandboxie, on Game Pass, and $2.3 million for the sequel Ark 2, according to the documents. Both games come from Wildcard Studios, the American game development team owned by Snail Games.

Recreate Games executives said the company signed an agreement with Microsoft last year that their multiplayer fun and casual game "Animal Party" would be released exclusively on Microsoft's Xbox platform.

Luo Zixiong, chief executive of Recreate Games, said: "Xbox has been exposed to a lot of projects in the Chinese market, which are mainly focused on console and PC game development."

Microsoft didn't respond to a request for comment.

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