Shulou(Shulou.com)11/24 Report--

CTOnews.com, October 24 (Xinhua)-- India shipped 44.6 million smartphones in the third quarter of 2022, down 6 percent from a year earlier, due to sluggish demand at the low end of the market, according to Canalys. Before the holiday season, Xiaomi's online sales in July were very eye-catching, ranking first with 9.2 million units shipped.

CTOnews.com learned that the report showed that Samsung performed strongly in the mid-to-high-end category with promotions, ranking second with 8.1 million shipments. Vivo and OPPO jumped to third and fourth place with shipments of 7.3 million and 7.1 million units respectively, while realme fell to fifth place with 6.2 million shipments.

"before entering the holiday season (September to December in India, the most important holiday shopping season of the year), online sales in the early rainy season (Indian rainy season: June to September) and Independence Day (August 15) are an excellent opportunity for manufacturers to clear inventory," said Canalys analysts. Fortunately, with the advent of the holiday season, consumer demand improved in the final weeks of the quarter. The contribution of entry-level devices has declined this year under the influence of inflation, but the mid-and high-end markets have performed relatively well, mainly due to the active promotion of promotions. OPPO's OnePlus and vivo's iQOO are the two brands driving the growth of the mid-market in e-commerce channels during this period. Ultra-high-end smartphones, especially the older generation of flagship products, have also brought strong demand at a time of price cuts. Samsung online and offline channels offer significant discounts for its older generation of Galaxy Z Fold3 and the latest Galaxy S22 series. Similarly, demand for the heavily discounted iPhone 13 exceeds that of the newly launched iPhone 14, whose price proposition is very similar to the former.

Analysts said, "the growing popularity of 5G devices supports overall device ASP (average selling price) growth and sales revenue, and as operators are rolling out 5G services in first-tier cities, it is the best time for manufacturers to sell their 5G portfolio to consumers upgrading smartphones in the next few years. Entry-level brands are also trying to take advantage of the 5G opportunity to win a certain share. Jio and Google are developing the most affordable 5G smartphones to compete with mainstream brands. However, as the price of the 5G chipset is unlikely to fall significantly, so from a cost point of view, ultra-low-priced products are unlikely to appear on the market in the short term. "

"with the growing confidence of Indian consumers, business activity remains alive. but the Indian rupee has continued to depreciate since June, falling to an all-time low of 83.06 to the dollar on October 20. from an operational point of view, importers will continue to be under pressure, especially in the face of rising material costs." "these challenges will continue into the fourth quarter, with a major impact on price-sensitive consumers as the average selling price of equipment continues to rise," analysts continued. As the mass market segment remains critical to manufacturers' overall market share, brands will look for different ways to improve operational and channel efficiency to minimize the additional costs passed on to consumers. "

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