Shulou(Shulou.com)11/24 Report--

Sina Technology News Beijing time on October 24 morning news, it is reported that the United States Apple flagship store has begun to sell Apple Watch or iPhone can be unlocked outside the door lock. The $329 Level Lock + lock is the first Home Key-enabled lock sold in Apple's flagship store.

Level Lock + is produced by Level Home. After installing the product on the door, users can simply tap the Apple Home Key function to open or close the door lock. Home Key is a feature that uses security tokens in NFC and Apple software to unlock and unlock. Users can send the key to a friend by text message, or they can open the door automatically through the Apple device.

For Apple, this is an important step forward in a much-anticipated feature announced in 2021. Home Key shows that Apple is still digitizing, merging everything in daily life, such as cash and keys, in wallets or pockets into digital devices.

Many of the new software launched by Apple in recent years hope to increase the value of the iPhone to users and prevent them from switching to other brands of phones. For users, if the door of their home is also closely tied to their mobile phone, their chances of switching to Android phones will be greatly reduced.

Some of Apple's new projects, especially those in smart homes, usually require third-party hardware or ecosystem support to work. However, compared with the various functions brought about by iOS system updates, this kind of hardware and software is not fully controlled by Apple, so it often takes longer to be widely available.

In addition to the Home Key, Apple also released an Car Key that can unlock some BMW and Hyundai cars, as well as an Room Key that can open some hotel chains such as Hyatt. Apple's iPhone has achieved deeper integration with cars through CarPlay and has partnered with Goldman Sachs to provide a wider range of financial services to users.

For Level, it is an opportunity to counterattack as a technology company in a market dominated by a few established door lock companies. This is because the core users who are the most enthusiastic about smart homes are eager for this feature.

"this category is currently facing a problem." Level CEO John Martin (John Martin) said, "that is: is the smart door lock a consumer electronics device or a traditional door lock with intelligent functions?"

Smart home enthusiasts may just want a new Home Key lock option. Since the launch of the Home Key in 2021, there has been only one lock on the US market that supports this feature-the Sillage Encode Plus. Over the past year, smart home enthusiasts have speculated on forums such as Reddit who will be the next company to launch Home Key devices.

Last week, Level Lock + hit the shelves early in some areas, allowing some journalists and users to buy the product on the spot. What has happened since then has fully revealed Apple users' thirst for new Home Key locks.

Martin said the company found that news about the new lock immediately appeared on blogs and social media.

"our chief marketing officer, Andrew Andrew Samson, is a job-hopper from Nike. He's excellent." Martin said, "he called me at night and said,'Oh, my God, we're hot!'"

But some users on the forum expressed disappointment when they learned that Level would not update the firmware of the old door lock to support Home Key. To buy Level locks that support Home Key, you need to go to Apple's flagship store or online store.

"We are not going to update the firmware of Touch." "We need to innovate the underlying parts of the product to support Home Key in an excellent way," Martin said. "

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.