Shulou(Shulou.com)11/24 Report--

According to news in the morning of October 21, Beijing time, local time on Thursday, the popularity of Clubhouse, a voice social app, soared in the early days of the outbreak. Paul Davison, chief executive, said Clubhouse was focusing more on smaller private groups.

Clubhouse received a lot of attention in 2020 for its rapid financing and the use of celebrities such as Elon Musk and Oprah Winfrey, but the startup failed to maintain rapid growth. This summer, Clubhouse laid off staff and tried to adjust its strategy. Davidson said at the TechCrunch Disrupt conference in San Francisco that Clubhouse is focusing on cultivating a more private online community.

To support a smaller range of conversations, Clubhouse is testing a new feature called Houses. The feature was first exposed by the media in June this year, and Davidson confirmed it in August. Through Houses, users can create private clubs in which only invited members can talk freely. Users from around the world say they have established or deepened connections through Clubhouse's private community, Mr. Davidson said.

"there are more such rooms running in private every day," he said. when we focus on the product, this is what drives the magic experience. "

Davidson has developed a series of social apps during his career. He says he focuses on developing technologies that mimic social interactions in real life, and "the real world works through friends introducing friends". Twitter has also developed a competitive product called Spaces, where users can host real-time audio conversations. However, according to Davidson, Spaces focuses on different scenarios. "what Twitter offers is a broadcast product, while the core of Clubhouse is to participate in dialogue and make friends."

Davidson believes that in order to keep growing, Clubhouse should not become a simple large community, but should be a network of smaller clusters. He likens it to the mitosis of a cell. "We maintain a close relationship through this division."

Mr Davidson also revealed that Clubhouse currently employs about 100 people and has "sustainable cash reserves in the bank for many years".

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