Shulou(Shulou.com)11/24 Report--

Hello, everyone. Welcome to Slidecent.

Meet the words like face to face, I am Lin Limeng.

Fans often send private messages to me backstage: PPT is obviously very detailed, why are the leaders not satisfied?

I believe that many people in the workplace have had this kind of confusion.

Today, through a daily report case

Take you to disassemble the design thinking behind it.

Super practical information, recommended collection

Suppose there is a situation where there is something wrong with the original schedule of the meeting and you are asked to report back to your leader on the new itinerary. Do you think the following expression is reasonable?

Don't look down in a hurry. I suggest you pause for a while.

I'm sure you already have the answer. It will probably be divided into two categories:

How to judge whether it is good or bad? In fact, it is very simple to ask you a question: when should the leader start?

Assuming that this passage is dictated, I believe you may be confused, or it will take some time to understand the meaning.

Obviously the description is very detailed, why is it still difficult to understand? There is no hurry to give the answer here, take your time to look down.

First of all, analyze the original text:

You will find that it contains a lot of information points, but there is a serious problem.

It's just a piecemeal statement of events, no clear conclusion.

I said everything, but I didn't seem to make anything clear.

How can it be improved? In fact, the key is to think of others.

Suppose you are a leader, what do you most want to hear:

I think that must be the departure time. After all, people are result-oriented.

If there is still some time, I will talk to you about whether you can arrive on time, where to stay after landing, why such an arrangement, etc.

Therefore, it is necessary to make a conclusion before stating the details in the report:

You can pause reading this passage again.

Although the copywriting is still quite long, I believe you can clearly understand the schedule and purpose of the meeting after reading it.

If you unravel this passage, you will find that its structure is as follows:

Conclusion: should fly on Wednesday instead of Tuesday

Argument: can arrive on time, accommodation is not a problem, celebrate the anniversary at home

Argument: describe the reasons in detail

The reason why the expression is clearer is that I have transformed the original "word thinking into PPT thinking".

Word is linear, explain the reason clearly, and then give the conclusion.

PPT is the main point, first give the conclusion, and then explain the reason.

As a result-oriented type of work report, it is more in line with PPT thinking.

Here's an actual case of PPT:

This is a long copy of the PPT page that introduces the block chain:

How would you design it? If you haven't read this article, it will probably be like this:

Change the background to make the vision more gaudy, but not to extract the main points of the copywriting. Keep a long speech, which is a typical word thinking.

But if you switch to PPT thinking, the first thing to do is to extract the conclusion (clarify the core point of the page):

Reintegrate the structure (that is, demonstrate the conclusion from those aspects):

For example, this page contains three parts: definition, characteristics, and application scenarios.

Finally, optimize the vision a little bit:

It's done. Of course, if you still want to use your design talent, you can also do this:

But form is secondary, and the key lies in the refinement and expression of content logic.

Look back at the comparison of the results before and after the revision:

Compared with the revision of word thinking, the optimized manuscript has a clear point of view and a clear structure, and the audience can quickly understand the content of the page and play a role of efficient expression.

Did you get it?

Finally, leave a thinking question, in the face of this large page of text in the case, how will you design?

In fact, I have done a detailed analysis of this case before, and I suggest that we review the whole revision process in conjunction with today's article:

This article comes from the official account of Wechat: Slidecent (ID:Slidecent), author: Lin Limeng

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