Shulou(Shulou.com)11/24 Report--

CTOnews.com October 19 news, travel company Uber (Uber) announced today that under the leadership of retail media veteran Dr. Mark Grether, will set up a new advertising business department and launch Uber Journey Ads, hoping to gain more users and seek high-profit revenue sources.

The new department is responsible for providing advertising services in taxi hailing and food delivery software. For example, on Uber Eats, brands can pay to appear in sponsorship lists, home pages, checkout highlights, and featured menus.

In addition, Uber has launched "Journey Advertising" (Journey Ads), a new service that can advertise users while they are waiting for drivers and while they are on the road.

According to the Uber statement, more than 40 brands have partnered with Uber to operate Travel Advertising Journey Ads, including NBCUniversal, Heineken and United Artists Releasing.

Early results showed that consumers were exposed to advertising content for about two minutes, a two-to six-fold increase in brand performance compared with other benchmarks.

Brands and advertisers can now work with Uber to make a variety of advertising choices on Uber and Uber Eats applications, as well as others:

Journey Ads uses advertising units to attract consumers' attention as they travel, promoting purchases and brand awareness when they travel purposefully.

The list of sponsors is highlighted throughout Uber Eats to keep the brand ahead of the competition and attract the attention of consumers who are ready to buy, and customers such as Shake Shack have achieved increased participation, return on investment and customer acquisition.

Sponsored email enables brands to email directly to Uber and Uber Eats consumers' inboxes, promoting exclusive offers to them.

The home page billboard allows the brand to display information prominently on Uber's Eats home page. CTOnews.com reminded that Uber Eats is the most downloaded takeout App in the world.

The post-checkout advertisement allows the brand to promote to conscious consumers while waiting for the order to be updated.

For store advertising, the CPG brand can place its products in a prominent position at the top of the digital store. It is said that PepsiCo has been a pilot partner for store advertising services.

Menu advertisements, restaurants can highlight their seasonal or specially priced menu items to attract consumers. Chipotle has always been a pilot partner in this area.

Eye-catching roof ads enable brands to reach consumers in major U. S. cities according to location and time.

Tablet advertising pilot, strategic partners will pilot car tablets in Los Angeles and San Francisco.

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