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Original title: "reveal the Secret!" How does the PPT of the top 500 enterprises achieve a lot of content without clutter? (download the top 500 cases) "

Hello, everyone. Welcome to Slidecent.

Meet the words like face to face, I am Lin Limeng.

As a full-time commercial PPT designer, he is dealing with "all kinds of problems" every day. Yes, it is the kind of PPT that has a lot of content and is not allowed to be deleted by the leader.

This is also the most troublesome type of page for most people in the workplace. Today, I will share with you my design experience for more than three years to teach you how to solve this kind of design problem.

I believe you also have this experience: you have seen a lot of PPT works from big companies and mastered a lot of high-end PPT operation skills. I wanted to do a big job in the company and make cool PPT designs, like this:

Let the boss be impressed and wait for the appreciation and raise! However, the ideal is very plump, and the reality is very bony. The PPT you come across at work goes like this:

Is Emmmmmm not what you think it is?

Unlike public speaking PPT, which has very few words, this type of PPT is usually for people to read.

Even without the need for a speaker, readers can learn about the progress and details of the project through PPT. It is precisely because it carries a lot of valuable information, so it has strong commercial value.

So how to design such an informative PPT? Let's take a look at how the world's top 500 companies do it:

@ Qualcomm

@ Qualcomm has the same volume of content, but the PPT of Fortune 500 companies is clean, concise, numerous and uncluttered. What kind of secret is hidden behind this?

Today we will show you how to make the crowded PPT clearer through five typical inside page adaptations (chart page, table page, organizational architecture page, full-text page, logical diagram page).

The original manuscript is because the template style in the original manuscript is old and takes up too much space. So we need to set a more minimalist template first:

Color matching: dark green (keep the original green tone)

Font: Alibaba Pratt + Arial (business calm)

Next, let's move on to the revision session:

01. Chart page

This page contains a chart and a conclusion, which is not very much but very crowded. Apart from the problem of the template itself, it is mainly caused by too many colors of the chart.

So the first step is to remove the grandiose style of the template (all subsequent pages will replace the template first, so I won't repeat it), and reduce the color matching.

Progressive color matching is used here (the same color system is from dark to light):

The effect is as follows:

Is it more refreshing after the color is unified? It's enough to do this at work. What should I do if I want to pursue beauty further?

You can try to add photos related to the theme and add "billion points" details, like this:

Is it not bad? it retains the main information of the chart, and the page is more beautiful.

02. Table page

There seems to be no big problem with the table on this page, but if you look closely, you will find that the text alignment and cell size are not uniform, resulting in some places being too crowded.

So the first step is to unify:

After the cell is unified, the reading experience is better, but at present the picture is a little flat, lack of visual impact, how to do?

Generally speaking, the picture is too flat because of the lack of plate rate and lack of contrast. So we can try to add color blocks and some scene elements, like this:

Isn't it amazing that the original chart page can do the same?

03. Organizational structure page

The architecture diagram will appear cluttered and crowded if you don't pay attention to it because of the excessive number of elements. It seems very difficult, but in fact it is very simple.

Just follow one principle: elements at the same level use the same style. Like this:

Is there a stronger sense of order? Let's integrate the details of "hundreds of millions of points" to enrich the picture:

By the same token, you must be no stranger to the following human organization chart, and you can still use the same design techniques:

Of course, you may find it troublesome to align so many small squares in front of the screen, but in fact, [islide designer] has provided us with a lot of quick features.

For example, I often use the "align" and "size" tool panels to briefly demonstrate their functions:

The use of these quick tools, batch processing, can greatly improve work efficiency!

04. Full-text page

How to design in the face of a large paragraph of text that is not allowed to be deleted? In fact, the method is very simple, just carry out the split thinking.

Logically split it into small segments, like this:

Then extract a subtitle for each paragraph:

Finally, add "hundreds of millions of points" details:

Is it clearer and easier to read than a large text?

Let's look at another case:

Contrary to the previous case, this page has a lot of text, but it is all fragmentary and trivial, so it is necessary to adopt integrated thinking and integrate the words that describe the same kind of information:

The original scattered information has become orderly and orderly, and finally add "hundreds of millions" of details:

Of course, the control of details requires a certain degree of design skills, and for beginners, they can first have this awareness and do a good job in the typesetting details of the text itself.

05. Logical diagram page

There is often a graphic element in such pages to present the logic between copywriters, such as the three villains standing on the pedestal in the manuscript.

According to the analysis of the manuscript, it is found that the logic of this page is not complex, but only describes the three applications of the wisdom park, which can be simply understood as three juxtaposition relations.

The logical diagram of the original not only takes up space, but also does not clearly show the juxtaposition relationship, so you can use the simplest three-item coordinate diagram instead, such as this one:

On this basis, we fill in the content:

Add more "hundreds of millions of points" details and you are done:

Does it also clearly show this kind of parallel logical relationship? And compared with the original manuscript, the beautified page greatly improves the space utilization and focuses the reader's attention on the content better.

Of course, in addition to juxtaposition, there are a series of logical relations, such as progression, circulation, contrast and so on. At this point, the islide graphic library provides us with a number of ready-made diagram styles:

Like this, it is very convenient to select the diagram style you need and download it to the local application with one click. (it can be said to be an online universal template)

Finally, take a look at the effect comparison before and after the revision as a whole:

Manuscript

After beautification

The originally crowded page became clear and easy to read and suddenly became clear. Have you learned the design routine behind this?

In fact, to sum up, there are only three points:

1. Element color matching is less, only emphasis color is given to key information.

two。 Ensure that the elements are aligned and keep a certain spacing

3. The content is divided into different levels, and the style of elements at the same level is as uniform as possible.

This article comes from the official account of Wechat: Slidecent (ID:Slidecent), author: Lin Limeng

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