Shulou(Shulou.com)11/24 Report--

CTOnews.com, October 16 (Xinhua)-- Apple's Apple Watch has achieved its highest half-yearly "attach rate", the percentage of active iPhone users who also own Apple Watch, according to a new research report.

Apple Watch has dominated the smartwatch industry many times, with more than 100 million active users in the second quarter of 2021.

Now, although Apple Watch changes a lot from quarter to quarter, Counterpoint Research says its half-yearly report in North America in the first half of 2022 turned out to be its highest attach rate ever. This refers to the percentage of iPhone users who have purchased paired Apple Watch.

"Apple Watch reached the highest attach rate in North America in the first half of the year, reaching 30 per cent, up from 10 per cent in 2015," a Counterpoint spokesman said. "with the popularity of Apple Watch, Apple Watch's revenue in North America has been rising compared with iPhone revenue."

Although the figure for the first half of the year was 30%, the full Counterpoint report shows that quarterly classifications have changed even more. In the most recent quarter, the second quarter of 2022, Apple Watch had an attach rate of 29 per cent-compared with 36 per cent in the first quarter of 2022.

CTOnews.com learned that as early as the fourth quarter of 2020, Counterpoint said Apple Watch had an attach rate of 40 per cent in that quarter. Apple's closest competitor, Samsung watches, had an attach rate of 14% in the third quarter of 2021, but 9% in the current quarter.

Attach rates fluctuate throughout the year, for example, buyers may not immediately choose to buy Apple Watch after the release of a new iPhone phone.

"while Apple gets some customers from the Android ecosystem every year, its main smartphone market is at or near saturation," Counterpoint Research said. "this makes Apple Watch the center of Apple's hardware strategy as the company is looking for top-line revenue growth."

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