Shulou(Shulou.com)11/24 Report--

CTOnews.com October 12 news, Existing netizens found, Jingdong recently launched a new community group buying Mini programs_Dongdong group, It seems to be the standard Tencent "Goose group" And fight more "Fast group."

According to introduction, at present and in the short-term planning, the suppliers on Dongdong Group are all merchants of Jingdong self-operated and POP stores, that is to say, the suppliers are shops of Jingdong's own platform.

According to introduction,"Dongdong Group" is currently in the internal testing stage, the role of the group leader adopts the directional invitation system, the official directly provides the commodity pool and subsidies, adopts Jingdong collection and payment system, merchants in Jingdong store backstage "Dongdong Group" port to submit commodities, and then set the channel price and relevant commission of Dongdong Group, you can participate in the activities of Dongdong Group.

At present, this Mini programs are not available to everyone. Its homepage adopts the conventional group purchase page, users can see their own orders and group orders issued by the group leader. At present, it can only provide some basic functions, while the message page, group leader and group screening direction have not been opened yet.

According to introduction, if you want to become the head of Dongdong Group supply team, you need to obtain the invitation code through the relevant responsible person to open it. At present, it adopts the directional invitation system, and the authority cannot be opened by individuals in a short period of time.

It is worth mentioning that Jingdong had previously launched a "Jingxi Spelling" Mini programs and a "District Purchase"App, which was later merged into "Jingxi Spelling" and cancelled earlier this year.

In June this year, it was reported that Jingdong was undergoing a new round of organizational restructuring. The Jingxi business group under Jingdong Retail Group will be dismantled within a month, and the original business line is expected to be integrated into other business groups with similar businesses by the end of June. Among them, Jingxi App, Jingxitong (formerly Jingdong New Channel) and Jingxi will be merged into Jingdong Retail. Prior to the merger, Jingxi Business Group will carry out a series of personnel and business optimization.

CTOnews.com learned that Jingxi was launched in January 2021. It is a community shopping platform owned by Jingdong Group and plans to enter the sinking market nationwide. Jingxi spell covers more than 20 provinces at most. In March this year, it contracted to Beijing, Shandong, Henan and Hubei, and now it has contracted to two cities again.

In the first quarter of 2021, Jingdong once incorporated Jingxi, Jingdong Production and Development into new businesses, and displayed financial information side by side with Jingdong Retail and Jingdong Logistics. According to the financial report, in the four quarters of 2021, Jingxi's new business sector recorded revenue of 5.15 billion yuan, 6.96 billion yuan, 5.732 billion yuan and 8.21 billion yuan respectively, but the loss range increased year-on-year, recording losses of 2.2 billion yuan, 3.02 billion yuan, 2.073 billion yuan and 3.22 billion yuan respectively.

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