Shulou(Shulou.com)11/24 Report--

CTOnews.com, Oct. 12, in a new interview, Take-Two Interactive's CEO said he thought Microsoft's acquisition of Activision Blizzard would be good for the gaming industry.

Take-Two Interactive chairman and CEO Strauss Zelnick said he believes Microsoft's proposal to buy Activision Blizzard is a good thing for the gaming industry as a whole. After the news of Take-Two Interactive's acquisition of Zynga in early 2022, Strauss Zelnick issued a statement of support for Microsoft. Zynga is the game developer behind mobile masterpieces such as Farmville and Words With Friends.

Microsoft's potential acquisition of Activision Blizzard has been a major concern for players and game executives since Microsoft announced its intention to acquire developers of World of Warcraft and call of Duty in early 2022. The proposed acquisition has been reviewed by international regulators and has raised concerns among players that their favorite franchise will become an exclusive product of Xbox. CTOnews.com learned that Sony is also worried about PlayStation losing Activision Blizzard. Jim Ryan, chief executive of PlayStation, visited EU regulators to express his opposition to the acquisition, according to a report.

In a YouTube interview released by The Wrap, Take-Two Interactive CEO Strauss Zelnick shared his belief that Microsoft's acquisition of Activision Blizzard will have a positive impact on the industry by attracting more gamers to the entire market. Contrary to the views of some people in the industry, such as PlayStation's Jim Ryan, Strauss Zelnick said he didn't think Microsoft's games were direct competitors because they didn't offer players the same concessions and experiences as Take-Two did. After the leak of GTA 6, expectations for the next work by Take-Two developer Rockstar reached an unprecedented high, and it is clear that Zelnick believes that demand for Take-Two works will not be affected by Microsoft's acquisition plans.

At some point in the video, the interviewer refuted the idea that Microsoft's acquisition might help Take-Two, leading Zelnick to publish a response explaining why he thought Take-Two could benefit from Microsoft's larger presence in the industry. Zelnick pointed out that Microsoft wants to respond to the wishes of its players, many of whom have made it clear that they want to play games released by Take-Two, which means that promoting Take-Two games may be in Microsoft's best interest. Whether this form of promotion highlights Take-Two 's work in the Xbox store or allows players to play the latest GTA games on the rumored Xbox streaming game console, Zelnick believes that more players generally means more potential Take-Two users.

Whether Microsoft's acquisition of Activision Blizzard is finally approved or not, it is increasingly clear that integration is becoming the norm in the gaming industry. From Sony's acquisition of a larger stake in From Software to Meta's acquisition of VR developers, mergers are becoming a daily phenomenon in the gaming industry. While these mergers are profitable for the companies involved, it may take a long time to watch before determining whether these deals are good for everyday players.

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