Shulou(Shulou.com)11/24 Report--

CTOnews.com, Oct. 11, according to Tech Planet, Douyin will launch a new channel called "9.9 yuan special", which is embedded in Douyin's super-fast version of App. The channel is still under testing and can only be seen by some users.

According to reports, the "9.9 yuan special" channel is located in Douyin Mall. After clicking to enter the channel, you can see the special offers for each show, as well as other items up to 9.9 yuan. There are also popular style area, 9.9 yuan area and 4.90 yuan area.

In addition, Douyin recently released a new "Douyin Super Edition Mall 9.9 special channel investment rules", detailing the purpose of the "9.9 special offer" channel, investment promotion guidelines, and the platform's support for the platform. According to the rules, the "9.9 yuan special" channel in Douyin Express Mall is a consumption scene that meets the needs of users with high performance-to-price ratio; through centralized distribution of traffic, it forms a special store of good quality plus extreme price power to meet the shopping needs of users of the express version of the mall, improve user stickiness, and form the user's mind of "daily sales".

CTOnews.com learned that among the big Internet companies, Alibaba's Taobao, JD.com and pinduoduo all opened zones similar to 9.9 yuan, grabbing the sinking market one after another, and it seems that Douyin doesn't want to miss this market. In the first half of this year, online retail sales in rural areas nationwide totaled 975.93 billion yuan, an increase of 2.5 percent over the same period last year, according to the Ministry of Commerce.

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