Shulou(Shulou.com)11/24 Report--

Beijing time on the morning of October 11, it is reported that this year's Facebook Connect conference will begin at 10:00 EDT (1: 00 a.m. on October 12, Beijing time), when Mark Zuckerberg will deliver a keynote speech on meta-universe.

Just about a year ago, Zuckerberg announced that Facebook would change its name to Meta. Facebook is a social media company he founded while he was a student at Harvard. In a keynote speech at last year's Connect conference, Zuckerberg said: "from now on, our priority will be meta-universe, not Facebook."

So far, Zuckerberg has spent a whole year promoting his meta-universe, such as VR office, VR cosmos, VR games, VR martial arts, etc. In addition, Meta is expected to launch a high-end VR head display product during this year's Connect conference.

The meta-universe project costs a lot of money. Last year alone, Meta spent billions of dollars on meta-universe, and this spending is unlikely to be reversed in the near future. Although Meta is currently undergoing layoffs and restructuring, last year, the company announced that it would hire 10, 000 full-time employees in Europe.

However, after a year of development, the image of meta-universe is still blurred, and people still have many questions about meta-universe.

Zuckerberg may need to answer again what meta-universe is. Last year, Zuckerberg described meta-universe as an "experiential Internet". The Internet will no longer be just a thing for people to watch. On Meta's website, meta-universe is described as "the next generation of social networks and the successor to the mobile Internet."

But these statements do not clear up the vague image of the meta-universe. An observer said: "apart from early users and technicians, the general public is still confused about meta-universe and its use."

This means that Zuckerberg needs to provide a clear and understandable definition of a meta-universe to the billions of users on the Meta platform.

Is meta-universe cool? This may not be the most important question, but if answered properly, it will give a big boost to the follow-up development of meta-universe, which in turn will promote Zuckerberg's vision of replacing mobile Internet with meta-universe. At the moment, to the outside world, the image of meta-universe doesn't look so cool-a problem that can't be more obvious on the meta-universe gaming platform Horizon Worlds.

Recently, to promote the launch of the game platform in France and Spain, Zuckerberg shared his Avatar photos in Horizon Worlds. In the photo, his avatar stands in front of the virtual Eiffel Tower in France and the Yom Kippur in Spain. But the quality of this photo appears to be very ordinary amateur, not cool at all, which has caused a lot of ridicule on the Internet. To redeem the impact, Zuckerberg quickly shared another photo of the game scene and promised to provide better image quality for the game.

But it's not just a matter of image quality. Ideally, Zuckerberg's meta-universe should convey a cool experience to people, not just meeting or chatting with strangers in virtual reality. Or at least have a strong appeal to gamers on Roblox or Fortnite platforms. In addition, there should also be some interesting applications in education or entertainment.

However, the current situation shows that it is difficult to expect a significant improvement in Horizon Worlds in the short term. There are still so many bug on the platform that Meta's own employees are reluctant to use it.

Another problem with the involvement of developers and third parties about metasmos is that while Zuckerberg wants metaspheres to be interoperable and an open ecosystem, Meta has so far made little progress in attracting outside developers or third-party companies.

The reason is that Meta charges a 48 per cent commission on the sale of virtual goods in Horizon Worlds. This fee is a bit too high, which deters many creators and potential users. But at the same time, Meta said it would invest heavily in creators as a priority, and it lashed out at Apple's "app store tax." In comparison, Meta's approach is a bit too double-standard.

Dealing with harassment and false information so far, Meta hasn't said much about how to deal with possible accidental injuries in meta-universe. The company has adopted a basically recognized attitude towards the security of metasmos. Nick Clegg, head of meta-cosmic policy at Meta, has talked about creating a safety standard tailored for meta-universe, but so far the company has been simply copying the standards it has used in the past.

But the security of virtual world is not only a theoretical problem. In February, Meta provided a "personal boundary" (Personal Boundary) tool to protect personal space in the virtual world. But this tool was released after the problem of sexual harassment in meta-universe has been rampant. While this tool helps to solve the problem of sexual harassment, it has been pointed out that it may objectively encourage other forms of harassment, such as besieging users.

On the security issue, Meta is still in the stage of passive response to a large extent. Experts point out that Meta should plan ahead and eliminate the problem before it comes out.

Augmented reality headless experience expects Zuckerberg to talk a lot about virtual reality technology in the future. Meta will launch its latest VR head display product during this Connect conference. However, it is not clear exactly how augmented reality (AR) will be embedded in Meta's meta-universe plan. Meta's AR glasses may not be available for another two years.

Without AR glasses, most augmented reality scenes in Meta are limited to Instagram and Facebook. Although both apps are popular, they are not part of the meta-universe. It is unclear whether Meta plans to integrate the two social platforms into meta-universe. Recently, Zuckerberg said the company was considering the issue, but did not give any further substantive ideas.

He says the idea of integrating Horizon Worlds and Facebook / Instagram so that people can access Horizon Worlds's virtual universe directly through Facebook or Instagram is valuable. However, he also believes that this issue needs to be treated with caution and should not be treated as a mobile phone experience, because meta-universe should be a new platform and technology, not an extension of existing mobile products.

But the problem is that compared with the number of users of Facebook and Instagram, the user market of VR is still very small. If Zuckerberg wants to attract more people to the meta-universe, Zuckerberg should create some conditions for people to experience the wonders of the meta-universe on existing devices.

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