Shulou(Shulou.com)11/24 Report--

On October 10, Zhuan Group released the Report on Mobile Phone Market in the Third Quarter of 2022. In the second-hand market, Apple iPhone still ranked first in trading volume, but the proportion of iPhone transactions in this quarter dropped to 28.89%; the trading volume of domestic mobile phone brands in the third quarter was rising, among which Xiaomi (including red rice) became the first brand in sales volume of second-hand domestic mobile phone market for six consecutive quarters.

In terms of price trends, most of the older models that sell well in the second-hand market have fallen in price, but the price of some models of the iPhone 11 and Huawei Mate 30 and Mate 40 series rose slightly during the quarter.

In response, analysts at the group's data department said demand for mobile phone consumption was diversifying; as the concept of "consume but not waste" continued to rise, the increasingly rich supply of new and old mobile phones also gave consumers more choices.

Q3 turn group mobile phone market shows, second-hand market, iPhone 14 standard version at the end of September resale price generally dropped 300 yuan to 600 yuan compared with the official offer price, iPhone 14 Pro resale market is also all the way down; In contrast, iPhone 14 Pro Max is still in premium status, but the range has gradually decreased: At the time of sale, the price of this model was generally increased from 2000 yuan to 3500 yuan in the second-hand market. By the end of September, the price increase had dropped to about 500 yuan.

Apple still ranks first in terms of mobile phone trading volume across the second-hand market; the iPhone holds nine seats in the Top 10 list of total trading volumes. Among them, iPhone 11 has been ranked first for four quarters.

Q3 turn group mobile phone market shows, second-hand market mobile phone search list iPhone 13 ranking has risen from Q2 this year's 7th to 3rd, iPhone 13 Pro also ranked 9th; At the same time, iPhone 13 rose from No.4 in Q2 to No.2 in Q3 on the Top 10 list of total mobile phone transactions in the second-hand market, while iPhone 13 Pro Max and iPhone 13 Pro were on the list for the first time.

It's worth noting that the iPhone 12 has been the first choice in Top 10 cities for second-hand phone sales in the past few quarters, but when consumers in nine of the Top 10 cities bought second-hand phones in the third quarter of this year, the preferred model has become the iPhone 13.

Huang Wei, CEO of Zhuanzhuan Group, recently judged iPhone sales: Sales of the iPhone 14 standard version are not as good as "Thirteen Fragrance" in the short term due to Apple's lack of innovation in new phones.

In terms of domestic mobile phones, the second-hand market and Q3 turn group mobile phone market show that Huawei Mate50 generally increased the price by 100 yuan to 400 yuan at the beginning of sale, and the price increase range at the end of September dropped to 100 yuan to 300 yuan; Huawei Mate 50 Pro's ordinary version generally increased the price by several hundred yuan in the second-hand market, while Kunlun version increased the price range by 900 yuan to 1100 yuan at the end of September; In addition, Huawei Mate 50Rs Porsche design still maintains a high premium, at the end of September in the second-hand market resale price is generally high starting price of about 3000 yuan.

Compared with the decline in trading volume of Apple iPhone in the second-hand market, the trading proportion of Huami OV and Glory mobile phones is steadily rising.

Among them, Xiaomi (including red rice) won the first place in sales volume of second-hand domestic mobile phone market for 6 consecutive quarters;vivo returned to the second place, accounting for 14.29% of trading volume; Huawei fell back to the third position in the second-hand domestic mobile phone market with 14.25% of trading volume;OPPO (including Yijia) ranked fourth in trading volume, reaching 12.04%, with the highest month-on-month growth rate; Glory is still ranked fifth in the second-hand domestic mobile phone market, but has risen steadily for four consecutive quarters.

Among the popular models, Q3 turn group mobile phone market shows, second-hand domestic mobile phone trading volume Top10 model list, Xiaomi and Huawei respectively on the list of 4 mobile phones.

Q3 turn group mobile phone market shows, In the third quarter of this year in the second-hand market 5G mobile phone trading volume soared, The proportion has reached 50.1%, Annulus growth 7.21%, Year-on-year growth 26.87%. Apple's iPhone was on the list of six top-selling Top10 models of second-hand 5G phones, with the iPhone 13 soaring in popularity and becoming No.1 in the quarter.

Q3 turn group mobile phone market shows, folding screen mobile phone maintenance rate Top10 model list, Huawei has 4 mobile phones on the list. Glory MagicV ranked first with a 94.19% hedge ratio, followed by vivo X Flod and Huawei Mate Xs2 with 85.77% and 84.89% hedge ratios respectively.

However, the preservation rate of folding-screen phones has declined overall, with Huawei P50 Pocket's price in the second-hand market falling 17.36% compared with Q1.

Analysts at the data department of Zhuanzhuan Group said that 5G and folding screens are still the focus of mobile phone manufacturers, and shipments will continue to rise; and as Double 11 approaches, the prices of 5G mid-to-high-end flagships and folding-screen phones, including Apple iPhone 14, are expected to further drop in the retail market, the cost performance of quality second-hand phones will be more prominent, and consumers 'diversified needs will be further met.

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