Shulou(Shulou.com)11/24 Report--

Oct. 10-Mark Zuckerberg (Mark Zuckerberg) has invested heavily in Meta over the years in an attempt to replicate the popular features of successful technology platforms such as Clubhouse, Substack and Amazon. However, due to internal disputes and poor enforcement, most of his attempts ended in failure.

Recently, Meta shut down Bulletin, a potential competitor to Substack (which functions similar to official accounts), which mainly helps writers launch subscription services. When Bulletin was first launched in June 2021, one writer predicted that the project could fail because of Zuckerberg's obstinacy to make Bulletin apolitical.

Bulletin recruited well-paid media celebrities such as journalist Malcolm Gladwell and sports broadcaster Erin Andrews, but failed to win the favor of most users.

In June 2021, Meta shut down its podcast and audio services. Previously, audio chat app Clubhouse seemed to be a huge success, with Meta launching a series of similar audio services in April 2021.

Zuckerberg is not only targeting smaller competitors, he is also trying to deal with the biggest competitors. Two years ago, Meta first launched the "Shops" feature, which allows brands to build online stores directly on Meta platforms such as Facebook and Instagram.

At the time, Zuckerberg reportedly had ambitious plans to turn the company into an Amazon competitor. However, it is difficult for Meta to attract customers to its store functions because its user experience cannot compete with most brands' own websites.

Meta recently cancelled several e-commerce plans. In September, the company announced that it would remove the Shop tag from Instagram because of disappointing Shop sales figures.

At the same time, a large number of employees on the Meta business team have left and there has been internal debate, which has led to disagreements among the leadership over which tasks to prioritize. Now, Meta has returned to a strategy called "reconsider", which focuses on products that users have clicked on but have not yet bought, and reminds them to buy in the form of advertisements.

Cal Newport, a professor of computer science at Georgetown University, believes that Meta's track record also depends on several factors beyond their control.

"part of their strategy has been successful, such as copying Twitter's innovation," he said. however, they also failed. Many popular social apps are just a flash in the pan, such as finding the right person or the right interface at the right time, and these success factors are difficult to replicate. "

Zuckerberg's next big bet is meta-universe. Meta will have to spend $70 billion on it, according to a data analysis, which would be the highest amount a technology company can invest in a single plan.

The idea of "failure to success" has actually been written into Silicon Valley's rulebook. As a result, meta-universe may be Zuckerberg's next big victory. Newport, however, is more sceptical.

"for example, people are happy to keep in touch with friends slightly through mass texting, and I don't see a strong interest in moving these interactions to 3D virtual worlds," he wrote. "this doesn't really solve the problems that people are experiencing right now."

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