Shulou(Shulou.com)11/24 Report--

According to the news on October 9, recently, in the question-and-answer session of the live broadcast room, Francis Chan was asked how much money he had made since the live broadcast. Francis Chan said that he had been live for exactly a year, probably supporting more than 100 people and earning 15 million yuan, but he did not speculate on a penny in his pocket. it's all used to support books and live broadcast companies sooner or later.

Francis Chan said that the sales of its studio are very transparent, with 2/3 of them being zero commission, such as Feitian Maotai and the eighth generation of Wuliangye, which are all benefits for everyone.

Francis Chan's live delivery career can be described as a "hit in the face" history.

On April 1, 2020, Luo Yonghao settled in Douyin to transform the live broadcast with cargo anchor. At the time, Francis Chan commented that "it would be ridiculous for an entrepreneur to do self-media, earn advertising fees or bring goods", adding that "my fan appeal is not inferior to Luo Yonghao, but I will not bring goods."

Unexpectedly, two months later, Francis Chan launched the Taobao live show, selling morning and evening reading members' quarterly cards, Bluetooth stereos, skin care products and other products, as well as "Francis Chan lunch hour." The turnover of this Taobao live broadcast debut is less than 200000, which can be described as "bleak".

In October 2020, Francis Chan moved to the Douyin platform, mainly sharing his workplace and entrepreneurial experiences, and stressed that "I will never bring goods live on Douyin."how to resolve embarrassment when you meet your boss in the toilet?" topics such as "how to hand over a job to a leader if you don't do a good job" are also in line with his role as a founder.

In the Douyin studio, he once gained a large number of fans by hanging the official seal he had snatched from Dangdang directly on his belt.

Soon, Francis Chan slapped himself in the face again and launched his live broadcast debut on Douyin on April 23, 2021. Before the live broadcast, Francis Chan sent eight videos to warm up one after another, and Guo Degang, Yu Hua, Hong Huang and others created a momentum for them one after another. in the live broadcast, VANCL's founder was present to help. In the end, the total sales of the live broadcast was only 615800, although there were a large number of viewers, but the passenger unit price was not high and did not form an effective turnover.

Compared with Luo Yonghao's sales of more than 100 million yuan in his first live broadcast on Douyin, anchorman Francis Chan's first live broadcast on Douyin ended in failure. Despite the dismal data, Francis Chan unexpectedly planned to concentrate on live streaming after this battle. On July 19, Francis Chan announced that he was fully committed to Douyin Live, regarding it as his fourth venture, and formed a professional live broadcast team to this end.

It is reported that Francis Chan live broadcast Douyin twice a week, and will focus on the wine category with more gross profit space, before Luzhou laojiao, Wuliangye, Maotai, Yanghe and other liquor brands have been on the shelves. Francis Chan was also jokingly called "Qingzi" by netizens because he sold spirits in the live studio, as well as Pan Changjiang (Pan Zi) and Xie Mengwei (Gazi), who also sold spirits in the live studio, and were also known as the "three sons of Douyin".

Luo Yonghao, who repaid 600 million debt with live broadcast and staged "True also Zhuan", is now devoting himself to a new venture. Francis Chan has earned 15 million yuan on the first anniversary of live broadcast, and he has set a sales target of 3 billion next year. When do you think the Internet celebrity "Keiko" will achieve this small goal?

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