Shulou(Shulou.com)11/24 Report--

CTOnews.com, October 9, Apple CEO Tim Cook (Tim Cook) visited Europe at the end of September and received a master's degree in innovation and international management from Universit à Degli Studi di Napoli Federico II (Federico II University in Naples).

Apple CEO Cook at Federico II University in Naples, Italy, said the company had achieved great success with employees with these four characteristics.

Moreover, Cook told students that it is important whether new employees care about the world around them.

"We have a group of people in our company who really want to change the world, they want to enrich people's lives, they want the world to be better than when they found it, and that's the feeling that drives people to do the best jobs, and I've seen it again and again. The results are incredible."

Cook also shared four qualities Apple looks for when interviewing people-collaboration, creativity, curiosity and expertise.

Collaboration is about collaboration, which is a basic skill for people who want to work for Apple, and Cook says this trait is crucial to creating new products at Apple.

"We believe that strong individual contributors are the key, but two strong individuals can work together to do amazing things, and small teams can do incredible things," he said. so we look for the ability to work with people-if I share ideas with you, the idea will grow, get bigger and better. "

Creativity is another basic feature respected by Apple, which has been looking for people with different minds.

"We are looking for people with different ways of thinking who can look at the problem in their own way, rather than being bound by the dogma that has always looked at the problem," he said. therefore, [we are looking for] people who can have insight around the problem, look at the problem from a different perspective, and use their creativity to come up with solutions. "

Curiosity Cook told students: "there are no stupid questions." curiosity is a quality of the people Apple is looking for.

"curiosity means being curious about something and asking a lot of questions, whether you think they are smart questions or stupid questions," he says. "when someone starts asking questions like a child, it's surprising that it puts pressure on people to really think deeply about the answer. so we look for this innate curiosity in people."

Expertise Apple employees need to be experts in their respective fields; this expertise comes from education and previous work experience.

"if we are working in industrial design, we need people who know industrial design and have the skills in college or at work," Cook said. "

Cook said these four features are good formulas used by Apple in the past and will continue to be used when hiring new people.

From the employees' point of view, they must be engaged in a job that is full of passion and can satisfy their personal life.

"people have to work for a bigger reason than themselves," Cook said. so you have to consider the company's vision of serving customers and improving their lives in some way. you need to do it in an ethical way. the attraction is-what can you do for others? with such a purpose, from a work point of view, what people can create will be amazing. "

In an interview at the end of September, Cook talked to the media Bright about virtual reality (VR) and augmented reality (AR), saying augmented reality is a profound technology that will affect everything.

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