Shulou(Shulou.com)11/24 Report--

On December 19, 2012, a video titled "White Beard of Heroes, try the first View" was submitted to the on-screen video site Acfun. The author wrote in the introduction: "this new domestic game still has potential, you can look forward to it a little."... it is expected that there will be a large-scale test in the near future. "

Coincidentally, these comments are like prophecy. After the video was uploaded, the video successfully reached the top of Station A within a day, and the official of "300 Heroes" released an announcement of "no-activation code test" a week later.

The celebratory posts of the post bar can still be found, while the video can only be seen on Youku for a period of time due to the relocation of Station A, which is very important for "300 Heroes". Between January 7 and 13, 2013, the search index of "300 Heroes" soared nearly 20 times compared to the previous average, according to the Baidu Index. Under the influence of one biography, the news spread to bilibili again, when bilibili's number one UP host 12dora quickly updated the trial video of "300Heroes", and other large and small UP also took advantage of this craze.

For many veteran players of "300 Heroes", this may be why they first came into contact with "300 Heroes".

It was almost taken for granted at the time that "300Heroes" became popular on AB-because of its particularly eye-catching list of heroes.

"all the heroes in the world are on my net." in later updates, this list continues to expand, whether from classic old animes or new ones this season, but players will soon be able to see them in "300 Heroes" for popular anime characters.

These characters of "300 Heroes" were obviously not licensed, but at that time, the two-dimensional "era of great copyright" had not yet arrived, and AB was filled with a large number of animated videos with copyright problems. its audience naturally will not criticize a game for "playing on the edge". Even if the copyright owners come to the door or cause controversy, they often make minor changes to the names and portraits of the characters in the game, such as turning Jin Muyan into a "one-eyed king" and Mika into a "Li Hai" and so on.

The operation case that can be recorded in history finally hit a nail in 2018, and the Shanghai Art Film Studio sued the "Hulu Brothers" for infringement and received a compensation of 520000 yuan. At this time, the attitude of onlookers also changed: people were surprised that the "300 Heroes" were still engaged in copyright for so many years, so they were happy to see them shrunk.

However, after the lawsuit just finished last year, the next year, American Film Studio announced that it had officially authorized the "Hulu Brothers" to the "300 Heroes."

"he gave too much." in fact, even putting aside the image infringement of the characters in the game, "300 Heroes" is destined to be controversial at the beginning of its birth.

The time when "300Heroes" entered the eyes of the public coincided with the national server test of "League of Legends", and the prospect of MOBA games in the domestic market has been affirmed; compared with DOTA2, which launched the national service in mid-2013, the entry time of "Heroes" is even earlier.

Just like the high-profile style of the game's follow-up, when Blizzard and Valve got into a trademark dispute over DOTA2 in 2012, Heroes has already released all kinds of "porcelain-touching" news, eating up the dividend of public opinion.

It can almost be called "abstract marketing" and the development process of "Heroes" is not difficult to imagine-the answer has been written a long time ago, and League of Legends is responsible for providing templates for equipment, numerical values, skills and maps. Even for a long time, it doesn't need to have a player-oriented test suit, and most characters can hit the shelves as long as they make models and original paintings.

Other domestic manufacturers have never thought of grabbing this cake in the domestic MOBA market before "League of Legends" and DOTA2. "Dream three Kingdoms" and Qifan have had glorious days, but after the two giants who carved up the market joined the battlefield, they both encountered the gradual loss of players, to the point where it is difficult to sustain.

But the "300 heroes" live quite well between the giants.

"300 Heroes" early changed the name "sanctuary", which was full of page games, and turned its attention to Quadric, which had fewer competitors at that time (the well-known Quadratic Game Company was not even established at that time). In addition, Hua used a large number of unauthorized well-known IP,Saber, Boli Lingmeng, Black Rock Sagittarius and other early characters, no matter which one has penetrated the fan psychology and won a vertically subdivided audience.

In the early evaluation report, "300 Hero" was also called "Holy Land", and the character image was obviously more inclined to European and American fantasy style. at the same time, "300 Hero" also has its own advantages in terms of convenience: whether it is a client in the early 200m or the game process that does not need to be loaded when entering the battlefield, it is enough to give many players who are tired of reading bars a reason to try. What's more, it is the best choice for many middle school students to fish in computer lessons.

Coupled with the gradual departure from the shadow of "League of Legends" in various aspects, there are more and more "original" characters and integrated animation eggs, and "Heroes" has its own strength in the first World War.

"DIO lost 1.5 seconds to find the Road Roller" has long been denounced by public opinion for plagiarism and skinning, but with its advantages in subject matter and gameplay (and perhaps an enigmatic legal department), it has always had a stable audience and a corner.

In June 2013, someone uploaded a video entitled "300Heroes: pirated League of Legends" on the oil pipeline, and the number of views has risen to 1.41 million so far. But unlike the critical attitude in the video, even among the more mature European and American audiences in the copyright environment, there are a lot of people who leave messages saying that they are looking forward to playing such a game, which shows that such a mentality is not uncommon among players.

Market chaos coupled with players bought, deep ploughing "two-dimensional"300Heroes" after a long period of time are quite moist, but also in bilibili and animation area, game area UP cooperation a lot of promotional videos, almost named animation UP owners have received the game's business order, in a sense to promote the flow of bilibili UP to realize the business attempt.

Animation up industry "electric toothbrush" 2 for the limelight of the "300heroes", there were two ways in front of us at that time-one is to seek legitimate transformation as soon as possible, through "linkage" to make the heroes in the game can become regular; or continue to play on the sidelines, you can earn one day after another.

"300 Heroes" obviously chose the easier path.

It's just that after only a few years of scenery, when the "300 Heroes" became bigger and bigger, the copyright call sounded again at the right time. In 2018, "300Heroes" encountered widespread resistance when it tried to unite with bilibili to attract more gamers, although the activity still existed, but the link originally placed on bilibili's home page was hastily dropped.

This event page is still in this event basically announced the end of the release career of "300Heroes" in bilibili, and the channel to attract new players has been badly hit; at this time, the planning and operation of the game itself has also aroused the dissatisfaction of the original player group.

Since Tiaoyue Network took over the software copyright of "300Hero" from Zhongqingbao, as long as it is related to the game operation, we can see the players are browsing "tysb".

"it's normal to be scolded for jumping," said Xiao Yang, a player who is still playing "300 Heroes". They often do outrageous things. " And describe the players' withdrawal as "refuge".

He gave me an example: on June 9, "300 Heroes" made a downtime update, the main content is to add and delete equipment and mechanisms to reduce online experience and increase players' revenue in the wild. Originally, for long-running games, there is nothing wrong with this revision in order to add new ways of playing, but the problem is that these changes are extremely large and have been implemented into the game without actual testing. it directly leads to the imbalance between online and wild revenue-the bosses are crazy to brush monsters in the wild, and the one who brushes the equipment first can determine the direction of the game.

This is not a normal game, this is Xiuxian. On the first day of the update, players asked about the repair of all kinds of Immortals in the post bar. From the base building period to the Mahayana period, all characters finally had their own combat strength ranking.

Xiuxian terminology list, the mix directly downgraded to spirit pet in addition to the players, jump official response style also appears to be quite chaotic. After discovering that there was something wrong with the changes, they immediately launched the hot fix patch on the 11th to slash the wild area, and stopped on the 16th to update the callback part of the value. After three major changes in just one week, unbearable players have no choice but to take refuge.

As an eight-year player, Xiao Yang said that he has experienced many receding waves, while the remaining players are used to taking refuge. Whenever the outrageous version changes, they will choose not to play for the time being, and then continue to play after the change comes back.

In many years of operation, jumping similar operations are not uncommon. In the words of players, the balance of "300 Heroes" is like a swing standing on the edge of a cliff, swinging out and back, completely unlike the operation of a competitive game.

A similar situation happens every time a new hero is on the shelves. These new heroes usually sell for 45 yuan, which is outrageous, so they are called "45 dads". In the days of promoting new heroes, it is almost impossible for a team without 45 fathers in the lineup to win until the next 45 fathers change the environment. Such an almost "pay to win" thing is almost unthinkable in other MOBA games.

The latest 45 dads are Lim from the "maze of different worlds", which is not too outrageous in theory, but it is precisely because of this that the game has poked some players'"refreshing points". In the game, there are often multiple players who choose strong heroes to form the so-called "car set". As long as the lineup is selected, there is no need for operational skills to crush the matching single-row players, and the winning rate in the profile is usually as high as 90%.

Only for those solo players and those who do not buy 45 fathers in time, the game experience can naturally be called "prison".

In addition to the content of the game, Heroes 300 also has a bizarre operating policy-whenever a hero makes a change, it signs the planner who made the adjustment.

As a result, players divide the planners into two categories: one is the "ostrich planner", which avoids the important points when making changes, and the other is the "great hero planner" who takes bold steps to reveal his personal ideas.

The representative of the latter type is a planner named "floating Tu Wanyu".

The heroic change in the official announcement on January 26 this year, in parentheses, is that the signature Buddha is not very good among players, and every time it appears, it is often accompanied by countless disputes. Because the hero of the design is much bolder than other planners, discussions about the design ability and personality of the towers can often build several floors in the sticker bar.

As a result, screenshots of several classic quotations have gone viral on the Tieba forum, and although some of the rumors have been refuted, it still cannot change the situation that players are happy with "the game understanding of the towers" and "not worse than the designers of LOL".

It is true that there is no such test environment. I asked Xiao Yang what he thought of Fu Tu, and he replied to me like this: "as far as I'm concerned, although his heroes are fun, they have too many skills, and there are several passive ones." the Buddha always made gods, and as soon as he changed the strength of the hero, he went straight to heaven, and Master Bayi directly changed into a version of the father at that time. "

"even if the authorities no longer put the name of the planner, people will still think,'is this a change from the pagoda?'"

Once complaining about all kinds of incidents caused by the official operation, 300 heroic players can hardly finish talking.

For example, the "July 24th book section incident" in 2014 caused outrage among players when designers copied LOL equipment icons. A large number of players flocked to "300 Heroes Bar" and "300 Heroes official Bar", which exploded with a variety of pornographic and Lifan resources.

The official bar was not unsealed until the end of 2018. In July 2016, jumping officials updated the original VIP level. The original level 5 VIP is a "take-all" system, and all VIP gift bags under the level can be collected. However, after the revision, the 14-level VIP system has become an "upward promotion", and all players can only get gift packages at the current level. This incident is said to have evolved into a break between the bar management team of the entire 300 Heroes Bar and the jump official, and a large number of old VIP users left.

In January 2019, jumping operator "Silver Fox" openly insulted players in the player group, leading to a large number of players who were ridiculed as mentally handicapped.

These events are the material that has been ridiculed by 300 players, and there is no doubt that there are a large number of players who really "retreat" between wave after wave of "refuge".

In fact, even the players do not know how many people are still playing the game, whether it is lively or deserted, and the real-time "popularity value" displayed in each area on the client also appears to be in vain, which has little effect on the multi-match speed of the groups in the game.

But what is certain is that whenever the "300 Heroes" operator uses the so-called "coquettish operation" again, it is very much like the occasional catfish stirring the pond in a school of fish, bringing the existing players together again and making them feel that they are not alone.

While writing this article, there was news that Fudu was leaving his job in the player group. Xiao Yang said with regret that the update in the last two weeks was actually OK, which made him feel that the official was not too bad and that he would correct his mistakes.

"it may be tough to say it's so hot again, but there should be some hope," he said. if one day the game is really gone, players may say 'good to die', but they still don't want to give up. After all, for many people, there may be no such game to play. "

Conclusion: the latest appearance of "300 Heroes" in front of more people is undoubtedly due to the news of the launch of overseas versions.

The government has set up a brand-new official website, which shows only original characters such as "300 Niang"; but in the promotional video of the oil pipeline, although it is also dominated by original characters, it is interspersed with a large number of well-known animation characters. It makes people wonder what kind of routine it's going to take.

At the bottom of this video, there are a lot of English messages saying, "can't wait, please submit it."

At one point, the number of pre-registrations shown on the overseas official website exceeded 1 million, and veteran players in China marveled at the "millions of imitators", satirizing the falsification of official data, while at the same time imagining going overseas to serve "fried fish" to beat newcomers and foreigners.

"you fry the fish, I fry the fish, and the fish pond becomes a ten thousand precinct."

As in the past, this operation has once again aroused the interest of the existing 300 players, many of whom can't help but go back to the pit to take a look at the situation and rejoin the community discussion, maintaining the prosperity of the game in a small circle.

Up to now, it is even difficult for me to say whether the "300 Heroes" is going downhill or walking out of a comfortable path. But people can see that the game, which is accompanied by numerous disputes, is far from the end of its life.

This article is from the official account of Wechat: game Research Society (ID:yysaag), author: RMHO

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