Shulou(Shulou.com)11/24 Report--

CTOnews.com October 2 news, according to data collected by SellCell, Apple iPhone 14 model depreciated more than twice as much as iPhone 13 compared to the same period last year.

SellCell's analysis is based on the average redemption value of more than 40 repo dealers. The data showed that the iPhone 14 and iPhone 14 Plus performed poorly in terms of value preservation, depreciating twice as much as the iPhone 13 and iPhone 13 mini in the same 10 days after launch. In the 10 days after launch, the standard iPhone 14 model depreciated by an average of 38.4%, more than double the 18.2% depreciation rate of the iPhone 13 model in the same period last year.

The 512GB iPhone 14 Standard was the worst performing model, losing 40.3 percent of its value in the first 10 days. Last year, the 512GB iPhone 13 mini was Apple's fastest depreciating model, depreciating 29.8% after 10 days on the market, followed by the 512GB iPhone 13, depreciating 27.2%.

While the iPhone 14 Plus is not yet available, aftermarket pricing for the device is in place, showing an expected average depreciation rate of 38.6 percent for the device. Of course, that will change once the device hits the market and the market can better assess demand.

CTOnews.com has learned that the iPhone 14 Pro Max is in significantly better shape, depreciating only 19.6%. That's 1.8 percent better than last year's iPhone 13 Pro Max in the first 10 days after it went on sale. The 512GB iPhone 14 Pro Max depreciated 18.2%, making it the best performing model overall, while last year's 256GB iPhone 13 depreciated only 9.9%. As a whole, the iPhone 14 Pro and iPhone 14 Pro Max depreciated at similar rates to the iPhone 13 Pro and iPhone 13 Pro Max, indicating similar strong demand.

This information is consistent with other reports of sluggish demand for the iPhone 14 and iPhone 14 Plus. Display analyst Ross Young tweeted that orders for iPhone 14 panels were down 38 percent compared to iPhone 13 for the same period last year. He also said orders for panels for the iPhone 14 Pro Max grew 18 percent compared to the iPhone 13 Pro Max.

Shortly after the launch, analyst Guo Mingxi said that the demand for the iPhone 14 and iPhone 14 Plus devices was "lacking," and the pre-order results were worse than the iPhone SE 3 and iPhone 13 mini. He even claimed that "Apple's product segmentation strategy for the standard model failed this year's iPhone 14 series," and Apple is believed to have shelved plans to increase production of both devices. On the other hand, the iPhone 14 Pro and iPhone 14 Pro Max continued to be in high demand.

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