Shulou(Shulou.com)11/24 Report--

CTOnews.com September 28 news, iqiyi announced today, October 1, the drama, animation, children, documentaries in the field of formal application of the new sharing cooperation model.

According to reports, the new model will increase the sharing of accounts for member customers on the basis of the sharing of the viewing time of the original members. At the same time, cancel the prediction and rating of content on the platform, and share the member viewing and income data of mobile phones, televisions, computers, tablets, smart homes, car networking and virtual reality (VR) terminals with the film side.

In other words, after adopting the member viewing + member customer sharing mode from October 1, the revenue of the work will be decided by the platform to be decided by the user. In this mode, the goal of the platform and the film side will be highly unified, that is, to produce high-quality content, attract the target audience, and obtain incremental benefits.

The specific rules are as follows:

CTOnews.com has reported that at this year's iqiyi 2022iJOY enjoyment meeting and annual marketing conference, iqiyi founder and CEO Gong Yu shared iqiyi's media platform matrix composition, company development strategy and next-generation business layout.

He said that in the first half of this year, iqiyi effectively implemented the strategy of "increasing revenue and reducing expenditure" and made every effort to increase members, advertising and other important business income to turn losses into profits; in the second half of this year, iqiyi launched the strategy of "calm growth" and appropriately increased content and market investment. Gong Yu mentioned that iqiyi is making efforts to lay out next-generation businesses such as cloud cinema, intelligent production, overseas business, anytime business, AR / VR, Web3 and so on.

In October last year, Gong Yu mentioned that "the audience's rigid demand for excellent works is forever, and the creative ability of creators is unlimited. Market changes will bring more space."

In this year's speech, Gong Yu said that after the "stress test" of the company's operation in the first half of the year, he is more confident about what to do in the second half of the year and next year, and will increase investment in content, market and brand to provide more rich and diverse content for the audience.

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