Shulou(Shulou.com)11/24 Report--

The woman's name is Xiaomei and the man's name is Da Zhuang. They are the two most active people on all major short video platforms today, and they exist in various movies, TV movies, fast food commentary videos. In the eyes of many people, Xiao Mei and Da Zhuang have become the most familiar CP of men and women.

In these short videos, all the characters do not have their own names, but are collectively referred to as the girl, the man and the child, accompanied by a rhythmic background music and unemotional AI dubbing, and the film that lasts for hours or even dozens of hours is often condensed to a few minutes.

With the increasingly fierce competition in the field of short video film interpretation, the domestic market is becoming more and more saturated. As a result, some creators began to wonder: now that they are all out to sea, can the film commentary also go out to sea?

The answer is that they are not only out, but also exploded.

Recently, a large number of short film commentary videos have begun to appear on TikTok. These videos are basically the same as the domestic model, except that the dubbing and subtitles have been replaced by AI into the languages of other countries. The United States, Europe, Southeast Asia. Millions of foreigners are browsing these movies and videos one after another every day, and can't stop.

| pipelined movie commentary has occupied TikTok, and foreigners have called "Saigo" for a long time. For many overseas audiences, watching movies or chasing dramas is a matter of threshold. You either need to pay for a movie ticket to go to the cinema to see it, or you have to honestly pay subscription fees to streaming platforms such as Netflix, Disney and Amazon to get the right to see the show. And when they find that they can now catch the show with a swipe of TikTok, a new entertainment world unfolds in front of them.

"the woman knocked over everything in the house and drew 800 milliliters of her own blood." On TikTok, a few-minute video commentary from the movie "the lost Lover" has now garnered more than 3 million views.

The video uses the familiar interpretation of template background music, and the dubbing has been changed from mechanical Chinese to mechanical English.

Although the subtitles have obvious traces of machine translation and grammatical errors, they do not seem to affect the "viewing experience" of foreign friends at all. There are thousands of overseas netizens discussing the plot and characters of these videos. Of course, many people realize that this is a good thing, and I don't have to spend time watching movies in the future.

▲ pictures from TikTok

In addition to the deductive model is basically the same as the domestic, in the way of marketing, the routines of these videos are also the same as those in China. The first is to make good use of the headline party, such as "the little girl was implanted with a chip in her mother's brain just to spy on her" and "the witch turned all the captured children into mice" plus a few frightened expressions. The next step is to learn to hang up your appetite, divide a commentary video into several segments, and release it at the right time to attract more fans.

The content of these videos is almost whatever is available on Tiktok in China. In addition to European and American movies and dramas, Korean TV dramas, Japanese dramas and Thai dramas are also available in every video, and they are new in large quantities every day.

In addition, these creative teams are targeting not only English-speaking countries, but also almost none of the small-language countries. After browsing through TikTok, you will find that there are now various language versions of narration videos, including French, Spanish, Portuguese, Indonesian, Thai, Swedish and so on.

Movie narration videos in various languages on ▲ TikTok

Foreigners who are used to watching "tickets" have never seen such battles before. Recently, they have been completely fascinated by the small videos produced by these assembly lines. At present, the clicks and collections of this kind of AI film and television commentary videos can easily exceed 10,000, and even many of them can exceed one million. Many foreign netizens will also urge changes in the comment area and leave messages asking for explanations of the movies or dramas they want to see.

▲ pictures from TikTok

| each person has more than a dozen accounts, and Chinese short video porters achieve "lie down and earn". Behind these popular movie commentary videos, most of them are from Chinese creators. They are rapidly producing these "going out to sea" videos with the same assembly line production method in China.

The tools they need to create are simple: the videos found on the Chinese short video platform, copy the text, use translation software to automatically translate it into other languages, and then use the free text-to-voice service provided by Microsoft Cloud or Aliyun. Then assemble everything together in Adobe Premiere, make sure to delete some images to avoid plagiarism detection, and then automatically add subtitles with AI. Then, a new language version of the commentary video was born.

Under such a standardized production process, a person can make up to dozens of videos a day. These TikTok creators often hold several or even a dozen accounts, and then release different videos in batches according to the different countries where the accounts are located, which is called account matrix. Although many accounts started at the beginning of this year, the number of fans on many accounts has exceeded hundreds of thousands in just a few months.

▲ pictures from TikTok

According to some creators, they can earn at least $1000 a month from these accounts, including creator funds, fan rewards, information stream ads, etc., and some videos with good traffic can earn hundreds of dollars even one. All they need to do is keep moving and uploading.

In addition to the path of cashing out traffic, like domestic Douyin, many creators have also adopted the knowledge payment model and launched TikTok exclusive training courses. And this road is even more profitable than the realization of traffic. Compared with the short video training that is already the Red Sea in China, Tiktok training enrolls a wider range of students. In addition to recruiting Chinese students, overseas students also account for a large proportion, often for some foreign students or housewives who want to develop a sideline career.

In addition, as the training of TikTok editing involves language and tool thresholds, the fees charged by many training institutions are often much higher than similar training in China. Silicon people casually searched a training course and found that the two-day training content was charged as high as 8800 yuan.

▲ pictures from Google

In fact, in the past year, not only film commentary has been moved overseas at home, but many other types of short videos are also going out to sea.

For example, there have been a lot of auto bloggers on TikTok recently. Although the videos are shot in China and aimed at Chinese users in terms of content, by silencing the original video and adding AI-style narration, these creators have been transformed into overseas car bloggers and promoted to millions of accounts.

A lot of funny, curiosity, pet video handling is also more simple and rough, as long as the original video to a watermark, add a background music and a video theme text can be released. And once there is traffic, cash is just around the corner.

| there is no doubt that the era of short video has greatly changed the way people obtain information and brought more wealth opportunities to ordinary people, but at the same time, many creators are facing the potential threat of continuous improvement of platform management rules. | there is no doubt that the era of short video has greatly changed the way people obtain information and brought more wealth opportunities to ordinary people. |

For example, the controversy about whether the film commentary infringes the copyright has never stopped. As early as 2017, Gu Amo, a first-generation online celebrity blogger with short video film commentary, was involved in a copyright dispute when he was sued by KKTV, Youshui Integration, Disney and other five companies for infringement, and the case is still under mediation.

In 2021, iqiyi, Tencent Video and Youku protested against movies and drama clips on short video apps such as Douban. Tencent later sued Douban and demanded hundreds of millions of dollars in copyright infringement fees. In December 2021, the China Internet Audiovisual Program Service Association issued the detailed rules for the examination and approval of online short Video content, stipulating that short video platforms are not allowed to cut or adapt movies, TV dramas, online movies and TV dramas and other audio-visual programs without authorization.

Although the policy has been tightened step by step, it has not affected the vigorous development of commentary videos based on AI, a short video platform. Compared with videos such as Gu Amo and Douban, which require creators to write their own copywriting and editing, these videos can be said to have a lower threshold and "zero cost", but they are also a bigger headache for copyright owners.

The reason why they still exist is that most of them focus on overseas works such as Europe, America, Japan and South Korea, and walk in a gray area.

But now, as these accounts begin to show more and more influence on TikTok, AI interpretation videos are also starting to attract the attention of overseas copyright companies. It is worth noting that these videos look like a double-edged sword. although there is a problem of infringement, they also bring more discussion to the works to a certain extent. Many netizens ask the name of the film in the comment area and express interest in watching the whole film.

▲ pictures from TikTok

According to the analysis of industry insiders, what is most likely to happen in the next stage is that many overseas film and television companies will reach some kind of agreement with TikTok platform to formulate relevant norms for this type of creation and explore a win-win path for creators, platforms and copyright owners.

But until then, the cross-platform video transport mode may continue to grow savagely for some time.

This article comes from the official account of Wechat: Silicon Man (ID:guixingren123), author: Juny Editor: VickyXiao

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