Shulou(Shulou.com)11/24 Report--

Thank you, Mr. Air, a netizen of CTOnews.com, for your clue delivery! CTOnews.com, Sept. 28 (Xinhua)-- Apple has abandoned plans to increase production of the new iPhone this year because the expected surge in demand failed to materialize, according to Bloomberg.

Apple has told suppliers to withdraw plans to add 6 million units to the iPhone 14 series assembly in the second half of this year, according to people familiar with the matter. Apple's replacement plan is to produce 90 million units during this period, roughly the same level as the previous year, and in line with Apple's initial forecast this summer. In addition, some sources said that the demand for iPhone 14 Pro models is stronger than that for basic models.

CTOnews.com learned that three models of the Apple iPhone 14 series were officially released on Apple Store and e-commerce platforms on September 16, including the iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max. In addition, the iPhone 14 Plus will go on sale on October 7.

Earlier, Tianfeng International analyst Guo Mingyi said that Apple had asked Hon Hai Foxconn to switch iPhone 14 production lines to iPhone 14 Pro models, and said that after the production line conversion, iPhone 14 Pro series shipments accounted for 60-65% of total iPhone 14 shipments in the second half of 2022. Pro 14 Pro Max accounted for about 30-35% of total iPhone 14 series shipments in the second half of 2022.

According to a new report from investment bank Jefferies, Chinese consumers bought fewer iPhone 14 models at the start of the market than they did when new models were launched last year, and the world's largest smartphone market is experiencing a "declining year". Some analysts said Apple sold 987000 smartphones in the first three days of its launch, 11% lower than similar products in the iPhone 13 series in the same period last year.

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