Shulou(Shulou.com)11/24 Report--

This article comes from the official account of Wechat: ID:chuappgame, author: Dong Hangye

Enjoy the carnival of the interlaced universe. When "death stranded" links "cyber punk 2077", when "final fantasy" appears in "Assassin Creed", when there are more and more strange elements in "Fortnite". In recent years, the game linkage has become a popular activity. Many games break down dimensional barriers and bring characteristic elements into another world. A variety of activity contents and modes make the linkage cause flourish, and linkage has become a unique phenomenon in the game industry.

Because of the characteristics of hodgepodge and across different circles, linkage can always touch the excited nerves of players. What could be more exciting than combining your favorite characters and settings? Players in the customs clearance game, sometimes still not enough, if there is an opportunity to experience the essence of the game in more places, it will naturally become an exciting thing.

The vitality of the game is limited, but linkage can inject new vitality into mature works. The story that ends in the original can radiate a "second spring" in the new world, which may be the charm of linkage.

"Goddess anecdote 5" is a regular in the game, excellent enough, stylized enough, and hot enough.

There are too many interactive activities in interesting games, with both high and low quality. some are done attentively, and some can only be said to reveal the taste of perfunctory, but after all, the base of linkage is large, even if it is only listed among them. Impressive, there are a lot of them.

"isolated Island shock" is Ubisoft's open-world game series. In the well-regulated Ubisoft game universe, this series is famous for its slightly cult release style, and the most famous villains in the game are Vaas and Puddy. And Anton Castillo played by Uncle Fried Chicken. Because "isolated Island" is a first-person shooter, it is naturally good at shaping the characters in front of the players' cameras-except for the players themselves, all the other characters have distinct personalities.

"isolated Island 6" adds a special task under the world view of the sci-fi horror TV series "Strange things" in the game, pulling players into the "secondary plane". The game tries to restore the style of TV series. "the Land of Shadows" is full of slime and shadows, and the ubiquitous blood-red light shines on every corner of the blue world.

The linkage poster is also the texture of the movie.

The The Mind Flayer in the play is restored to the game.

There are many in-depth linkage activities, and players are more willing to see this. One example is final Fantasy 14 and Neil: the Mechanical Age. Final Fantasy 14 adds a copy of Neil's worldview YoRHa: Dark Apocalypse to the game. Because final Fantasy 14 brought in Yoko Yoko, director of Neil: mechanical era, and project director Yosuke Saito, the overall quality of the linkage is good. Players can not only get the character costumes of the "Neil" series, but also experience the famous scenes and battles in the original works, and play with the original plot content.

Very, very cool.

Neil: the Mechanical Age also brings players a bit of an "indecent" linkage-adding the costume of the protagonist 2B in Sugar Pac Man: the ultimate knockout. Because 2B is a tall female character, when the pudgy jelly beans dress up as 2B and leap in front of the camera, players can suddenly feel the contrast and funny temperament. However, because "Sugar Pac Man: the final knockout" already follows the joyful route of "forcing", players will not have any difficulty in accepting this "strange" linkage, but may feel a kind of contrastive cuteness.

It's a long story!

The nature of the linkage determines that this kind of activities must be creative. After all, breaking the second dimension wall is a kind of wild behavior. As long as the production team does not play too freely and easily, but tries to bring the features of the original into the new game, most players will gladly accept it. Enjoy a carnival crisscrossed by the universe, which is the meaning of linkage.

Why link up? Linked games are largely expanding the influence of classic IP and giving them new business value. To some extent, it is also a win-win situation-games with word of mouth gain commercial benefits, and popular games strive for multi-dimensional and novel experiences for players. Of course, it can be a bit monotonous from a business point of view, but what I want to say is that precisely because business factors are behind the linkage, we can see cross-cutting in more games. As long as the commercial flavor is not so obvious, the content is not so perfunctory, linkage is a kind of help, for both sides of the linkage is a virtuous circle.

As the linkage almost naturally has eye-catching characteristics, many games focus on linkage as a production, sales, operation strategy, but also achieved remarkable success. At present, the most famous "linkage madman" is "Fortnite", the most recent of which is linked with "Naruto", which allows players to operate Whirlpool Naruto to shoot M4 assault rifles on the prairie, or let Uchiha Sasuke dance disco. In view of the dual influence of "Fortnite" and "Naruto", there is a lot of discussion on foreign social networks.

Of course, those who take part in the linkage are all popular characters.

I have to say, no matter what character is in Fortnite, it will become easy and funny.

There are too many links in "Fortnite". During the release of the movie Avengers 3: infinite War, the game launched a "hegemonic mode", in which players find the gloves on the map and acquire special skills. Earlier, Fortnite also joined forces with the Seven Dragon Balls, Matrix, and Star Wars, adding somersault clouds, tortoise-sent Qigong, lightsabers and other props to the game. Basically, as long as you can get the license, do it into the game and be included in the 'Fortnite' universe.

Another well-linked game is the "Nintendo Star fight" series. It was accurately described in the early plans of the game: "A party game that brings attractive popular characters together and blows them away happily." So one of the core points in the "big fight" is the "popular character". In the latest Nintendo Star Battle: special Edition, a total of 89 fighters participated in the war, including a variety of characters from Nintendo and third-party game makers.

Massive linkage may be the secret recipe for "big fighting".

If you have played "big fight", you should be able to easily understand the feeling of manipulating the fighter you like. Moreover, the "big fight" series can always grasp the essence of the original-in other words, "play with stalks" play well. For example, Snake, from the "alloy equipment" series, can call for support by radio in combat to ask for information about opponent fighters. The game adds a special voice message to each fighter.

Generally speaking, you can play different characters from dozens of different game series in the same game, and the character is exactly that flavor, which is both cost-effective and interesting.

In addition to Snake, Peter from the New Light Myth also has a hidden special dialogue.

The "Heart of the Kingdom" series can also be regarded as a game with a lot of flavor. One of the selling points of this series is the authentic Disney style and famous characters, including Mickey Mouse, Donald Duck, Buzz Lightyear and so on. The main plot of the game is also adventures in multiple Disney universes-it can be said that "Heart of the Kingdom" is the game version of the "Disney" movie.

In addition, "Heart of the Kingdom" has a close relationship with the "final Fantasy" series, not only the guest linkage of the characters, but even some of the characters are set up by the same hands. This feeling of disrupting the dividing line between reality and the game has its own attractive attribute.

Unlimited extension according to the principle that "everything can be linked", the content of activities can of course not be limited to games, or even vice versa, the most interesting linkage is those thinking is greatly inspired by the "cross-border cooperation".

The more radical the linkage, the easier it is to get the player's attention. However, what kind of evaluation we get in the end depends on the level of production and the feeling of coordination between the works, but in any case, as long as it is a linkage, we can get a lot of attention.

Why do you need official matchmaking for real linkage? The player's own work is not inferior to the official linkage at all. The most interesting thing is "gather around!" The collaboration between Animal Friends and Doom: eternity sparked discussion among fans because the two games were released on the same day, breaking down the wall of dimensions, linking the two unrelated games and launching a high-concentration secondary creation: Xi Shihui was pulled into scarlet territory to hunt demons, while Doom Guy was put on a Hawaiian-style T-shirt and fished leisurely at the seaside.

The most interesting thing I remember is the cover of four comments and strategies published by foreign media.

There are also some cross-border linkages, which are characterized by. You have no idea. It was not until the news of the linkage was announced that you exclaimed that it could be connected! This is the linkage between the Evangelical Warriors of the New Century and the beauty brand KATE. Where would viewers think of Ling Polly advertising lipstick?

The degree of fit between linked products is a magical feeling, they are not necessarily similar, but they must be consistent. You probably can't think of a place to be in tune in advance, but most of the linkage can make this connection reasonable and make the audience feel that it is possible to do so.

Who doesn't love it!

There is also the recent linkage between "League of Legends Mobile Games" and Coca-Cola, where Coca-Cola's mini cans are printed with heroes such as Jinx, Izriel, Ali and so on. Such a linkage is two-way, reality and game-in reality, players can buy newly packaged "hero mini cans" in convenience stores, and the Coca-Cola joint campaign flag and defeat mark can also be used in the game.

Drinking Coke and playing "League of Legends Mobile Game" can be said to be twice as happy.

What is the fit of such a linkage? Both Coke and mobile games are common elements in young people's social life scenes, and both carbonated drinks and MOBA have a restless summer youth. The manufacturer shot a great creative short film, the cartoon animation style is relaxed and happy, the content is similar to playing tricks, friends squatting in the grass, ganging up and hugging teammates' thighs, and tearing down towers to steal. Axis shifting photography is even used in the short film, which is very trendy. This is also the temperament of the game, reflecting the word "cool".

Trendy and cool, that's all.

Pure fun, whether it's Neo taking down Smith, the man in black with a white eyebrow fist in "Master," or riding the "Locke Dog" or Tianzhao God chasing resentful Tigers and Dragons in the wilderness of "Monster Hunter", for many players, linkage activity is an imaginative carnival. It's like a surprise party, no one will refuse such a surprise in life.

It's really a combination of ghosts and talents-who came up with this?

With so many examples, it is difficult for me to sum up a set of "secrets of success" that apply to all linkages. On the other hand, as long as the linkage is interesting enough to light up that spark, it seems that all players will enjoy it. It is like a gathering of unlimited creativity and interesting souls, with flashes of inspiration and ingenuity that everyone appreciates. Best of all, the feedback you get is almost pure fun.

Yeah, pure fun. Who wouldn't like it?

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