Shulou(Shulou.com)11/24 Report--

"there are apples in the United States and pineapples in China!"

I believe that many friends are no stranger to this slogan. In the early days, the domestic market for counterfeit phones sprang up everywhere, and what "ghosts and snakes" were sold on the open side. The legendary "pineapple phone" took off in a large number of shanzhai phones by virtue of its excellent Slogan.

However, "shanzhai" is after all synonymous with plagiarism and shoddy, with the rise of domestic mobile phone manufacturers, all these are buried in the depths of history. Domestic mobile phone manufacturers continue to squeeze the living space of fake phones by virtue of their low price, strong performance and price ratio comparable to those of fake phones.

Did the "fake phone" disappear in the end?

No, it's not. Copycat phones are still active in the sinking market.

From the "pineapple phone" to the current "i13 Pro", from the early "Apple in the United States, there are pineapples in China" to the "i13 Pro" today, copycat phones have been making progress and learning from their own failures.

Why did the copycat fail? That is because there is not enough "copycat"! If the fake mobile phone is exactly the same as the authentic one, who can tell who is Li Kui and who is Li Gui? There will always be 1% of the people in the world who can't tell the difference between true and false, or who know they have to buy fake goods, so they can't just sell them.

As a result, copycat manufacturers have also kept up with the times and launched "i13 Pro", "MT 40" and "P50 Pro", moving towards the forefront of the trend.

On some e-commerce platforms, there are still a large number of fake mobile phones being sold, and these mobile phone manufacturers are gradually shifting from the offline market to the online market in order to harvest the sinking population that can not be reached by offline stores.

▲ image source: product play copyright gallery

When we search for genuine phones, when we slide down in the push stream, we will see several ultra-low-cost "consoles" wearing the same shell, such as Huawei P50 Pro, iPhone 13, etc., which are very similar in appearance, but only in appearance.

Without exception, these phones have extremely exaggerated descriptions on the parameter introduction page, such as 100 megapixels, 8-core top-performance processors, 7800mAh super-large batteries, 3D face recognition, etc., regardless of the impact of false propaganda.

▲ image source: product play copyright gallery

Most of these manufacturers are named qopo, vivi. Yes, you read it right. In order to make their "high imitation" more realistic, some manufacturers do not even have their own brand names, but have only changed the names of well-known domestic mobile phone manufacturers, just like the "Reibi" and "Kang Shuai Fu" at that time. This operation is really not as bold as the name "pineapple phone".

In addition to these top copycat factories, some established mobile phone manufacturers are also doing this, such as Coolpad, Newman, Duowei and other former Volkswagen brands that have now dropped their posture to do this humiliating operation.

▲ image source: product play copyright gallery

As for why these manufacturers have been reduced to such a situation, fundamentally, it is because of the lack of innovation of these old brands, it is very difficult to break out of the mobile phone market in the Red Sea, and they can only eat leftovers behind domestic mobile phone manufacturers. Step by step, they are reduced to the present situation, to rely on the manufacture of copycat phones to survive.

It is said that it is "lingering", but in fact, the whole market is also cracking down on this category of mobile phones.

Previously, the most popular online channel for such mobile phone products is not the e-commerce platform, but on the short video App. The rise of short video App has reached more consumers in the sinking market, which happens to be the main direction of copycat phone manufacturers, which hit it off with the anchor. as a result, in the sound of "do not lie to the old man," a 599 mobile phone has been sold to 899 in the studio, and both anchors and manufacturers have made a lot of money.

Short video App makes money, mobile phone manufacturers make money, and anchors make money. So the question is, who lost money?

The problem of selling fake phones on App was quickly exposed by netizens and fermented quickly. On June 22, 2021, Kuaishou, a well-known short video platform, issued an eviction order against a number of small mobile phone brands. among the contestants are Duowei, Coopie, Kuby, Sony Ericsson, Tianyu, Guanbao, ZTE, Yadixin, Owo, Newman, candy and other mobile phones.

After Kuaishou removed all of them from the shelves, these fake phones did stop for a while, but now many merchants are selling their own fake phones and changing their names to start selling again.

▲ image source: product play copyright gallery

It looks really ugly.

The whole mobile phone market is cracking down on the shanzhai mobile phone market, and the "whole mobile phone market" naturally includes mobile phone manufacturers.

In fact, the copycat culture of smartphones in China has already begun a long time ago. In my impression, the most "broken circle" should be Nicai, pulling the fake phones from the "underground" to the "ground", and even getting bigger and bigger.

At that time, Apple's iPhone 4 was popular all over the world, but the high price deterred many people. Nicai seized the business opportunity at this time, made a lot of money by copying "iPhone 4" homework, and even asked stars to endorse it, such as Wang Baoqiang, Zhang Zhilin, soldier and so on.

▲ drawing source: from the network

In 2012, Nicai has opened more than 6000 offline mobile phone stores across the country, and even the model has been updated to "iPhone 6".

But after all, "shanzhai, people Hengzhai", Nicai, which started with shanzhai, has also been copied by colleagues, such as "you Cai", "Mud Cai", "Nickai", and so on. The decoration of these offline stores is similar to that of Nicai, and the slogans are almost the same, and some stores even claim to be branches of Nicai.

▲ source: Sichuan News Network-Chengdu Evening News

"go to the grave to burn newspapers-- are you fooling around here, 😅?"

"Nicai", "clay color" and "Nickel color" are the same "you fool me, I fool you". Without saying that the offline channels are full of smoke, Nicai has also fallen into a whirlpool of poor quality, poor after-sales service, and refusal of maintenance, and although Nicai has relatively outstanding achievements, Nicai, which gets rich by "picking other people's underpants", does not have its own technology, no matter what kind of "mask" it puts on, it is also difficult to hide the nature of its shanzhai.

Finally, by 2015, Nikai's 6000 mobile phone factory stores disappeared from the eyes of the public almost overnight, online operations were all frozen, and Nikai came to an end.

However, it is also funny that Heaven has a good reincarnation, has been plagiarizing and being plagiarized between Nicai, even after disappearing, has not escaped the fate of plagiarism. An online shopping website called Nietzsche appeared on the Internet just after the Nietzsche mobile phone factory was closed.

▲ source: Nietzsche Mall

Apart from our own problems, we also talked about that Nikai did not have its own technology and needed a good blacksmith to make good steel.

With the rise of Xiaomi, Meizu and other manufacturers, they also targeted the low-end mobile phone market, which was the main force of the whole market in the mobile phone market and economic environment at that time.

At that time, Xiaomi Meizu launched red rice, Meizu blue and other major cost-effective sub-brands, with their own convenient and easy-to-use system UI and stronger performance-to-price ratio, directly overturned the plates in the shanzhai phone market.

In the mobile phone market under 1000 yuan at that time, red rice and charm blue were absolutely dominant, and many people who wanted to buy cheap smartphones would only choose between them.

After that, the mobile phone market has entered an era of breakthrough, innovation, high-end, and, of course, an era of making money.

Now, from the perspective of the whole industry, although front-line mobile phone manufacturers still have some control over the sinking market at the middle and low end, they can't help but some manufacturers always want to play some new tricks, which is "offline".

▲ image source: Redmi press conference

At 2: 00 p.m. on May 26, 2021, Lu Weibing directly blasted "offline" at the Redmi press conference. "I don't know who invented the term offline, and I don't know why users are divided into online users and offline users, all users should have the same right to enjoy the same high-quality and affordable products," he said.

This remark also made all the media turn their attention to the "third world" of the mobile phone circle.

At that time, in order to verify this situation, I did visit some "villages in the city". The situation mentioned by Lu Weibing did exist. Although we can find some models on their website, they have never been promoted or promoted online, and these models only sell the top version, that is, the 8GB / 12GB+256GB version, and the salespeople are also instilling in consumers the concept of "big storage = not stuck".

The price of the high-end version will naturally increase, and these phones with an original price of about 1500 yuan are generally sold offline at about 2000 yuan, which goes against the original intention of thousands of yuan phones and low-end phones.

What should I do if I only want to buy a few hundred yuan or a thousand yuan for mobile phones?

It has to be a fake phone.

Is it so hard to stop false propaganda? The emergence of a class of products, there must be demand, and the emergence of fake phones, it makes up for the gap between 300 and 1000 yuan in the mobile phone market.

It is accepted that fake mobile phones are e-waste, but we can't attack the whole market like saints across the board. There is a market only when there is demand. Since big mobile phone manufacturers choose to lose sesame seeds for their watermelons, won't sesame seeds be picked up by others?

But on the other hand, mobile phone manufacturers who make fake, fake and false propaganda are really looked down upon by people. People who buy fake phones don't care about some false parameters, as long as they are easy to use and look good, so what do we have to say?

Everyone is honest, only a few hundred yuan of mobile phones, better quality, better experience, I believe that there can also be a piece of world. Although earning may not be as much as "deception", but standing to make money is always more confident than stealing money, at the same time, it also gives yourself a possibility of development.

This article is from the official account of Wechat: non-objective Laboratory (ID:zhinan617), author: ByArsT

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