Shulou(Shulou.com)11/24 Report--

OPPO is already 18 years old. When I heard the news, the author was a little surprised, because the enterprise, which is still full of vitality and close to young people, has gone through 18 years. You know, the average life expectancy of Chinese enterprises is only about 3.7 years, but the 18-year OPPO is still the image that the author remembers: full of vitality, adhering to his duty, with the mentality of entrepreneurs. Go to the green factory of continuous innovation.

The technology industry has taken off for 18 years, and it is also the 18 years in which OPPO is unwilling to be mediocre, from Blu-ray players to OPPO MP3, to smiley phones carrying memories of a generation's youth, from OPPO Ulike2 in the era of selfie beauty to OPPO N3 with electric rotating cameras, from OPPO Finder in the ultra-thin era of smartphones to Find X in the era of comprehensive exploration, from folding screens to scroll screens. In the past 18 years, OPPO has left us too many wonderful things. In 18 years, the science and technology field has made a leap from made in China to made in China. OPPO is not only a participant, but also a promoter.

In the player era, Oppo Wang was founded in 2004, and the first product launched was not a mobile phone, but the MP3, which had become the Red Sea market at that time. This product is the famous OPPO X3.

Now, the OPPO X3 has the flavor of the times, but at that time, in an era of overseas brands such as Apple and Sony, OPPO X3 hit its own market with its avant-garde design and deep cooperation with Sennheiser.

OPPO X3

In the same year, OPPO X9 was officially released, which is a milestone of MP3 products, and even known as "domestic MP3 in the real sense of the good start." The OPPO X9 is designed with diamond cutting technology and looks like an exquisite diamond, while the Philips high-end decoding chip and the original German Sennheiser MX400 headphones meet the high pursuit of hearing from front-end decoding to back-end presentation. In the digital forum at that time, the discussion and high praise about OPPO X9 can be seen everywhere, which can be said to be the popular style among the popular styles.

OPPO X9

In 2006, with the rise of video MP3, OPPO V series came into being. As a masterpiece of the V series, the OPPO V3 black body with orange sensing buttons highlights high-end design craftsmanship, and the dual-core design gives V3 excellent audio-visual performance. In 2007, OPPO took an important step in the intelligent operation of MP4 by releasing S9, the pioneering work of the SMART series, with functions such as humanized operation, RMVB live broadcast, intelligent file management, dual key, gravity sensing and so on, which made S9 a real "arcade work" at that time, creating the best-selling myth of OPPO MP4.

OPPO V3

In that era of MP3 and MP4 in full bloom, OPPO gave birth to one familiar classic product after another, such as touch HD S39, Music Crystal X1 and other classic products, which also ran through the whole post-80s and post-90s youth and became indelible memories. It is from the era of MP3 and MP4 that excellent design has become a gene engraved in the bones of OPPO and continues to this day.

In addition to MP3 and MP4 products, OPPO's Blu-ray player has a good reputation all over the world because of its advanced performance and exquisite craftsmanship, and is even named as the "omnipotent player with high performance".

OPPO UDP-203 Blu-ray player

For example, DV-983H, released by OPPO in 2008, became the first DVD product to win 100 points from the US authority Benchmark, and OPPO UDP-203 released in 2016 was highly praised by the US computer professional magazine PC Mag: "there are only two brands when people talk about Blu-ray machines, OPPO and others."

In the functional phone era, it was also in 2008 that OPPO's first mobile phone, the A103 smiley face phone, was officially born. This product will OPPO in the MP3 era of excellent design, music genes to carry forward, once on the market, sales quickly exceeded 1 million units, but also five times out of stock.

Why can OPPO smiley face phones sell so well?

OPPO A103 smiley face phone

The external reason is that in that stereotyped functional phone era, OPPO A103 adopted a highly recognizable smiley face design, the back of the phone was composed of a camera, selfie mirror and loudspeaker, and the battery cover also used the same arc as "smile", the iconic smiley face, which not only conveyed the user's happy mood, but also carried the spirit of OPPO smile.

The external reason is that this phone has gone through a long process of polishing before it is released, including a year and a half of pre-research. Even though the first batch of military training aircraft has reached the sales level on the market, OPPO continues to polish and improve for more than half a year, without rushing for success and meticulous polishing in order to create a perfect product. The birth of the A103 smiley phone can also be seen as the beginning of OPPO's long-term spirit in the field of innovation.

In the smartphone era, the writing legend is accompanied by the birth of the Apple iPhone, and the wave of smartphones is coming across. Nokia in the functional phone era is dying, and the mobile phone market is undergoing earth-shaking changes.

On August 12, 2011, OPPO Find (X903) was launched, marking the official entry of OPPO into the field of smartphones. At the same time, OPPO invited Hollywood superstar Leonardo DiCaprio to endorse it, and its Hollywood blockbuster ad "Find More" is still fresh in its memory.

OPPO Find (X903)

It is reported that the X903 project has gone through three years of research and development, three platform switches and the devotion of more than 600 people. Through this product, OPPO has a deeper understanding of the smartphone market. However, the X903 adopted the side slide cover design at that time, and the larger size led to low user acceptance, so the market performance was not particularly good. For this reason, portability became an important direction of OPPO at that time-and then OPPO Finder, which left a lot of ink in the history of smartphone development, also came into being.

OPPO Finder

On June 12, 2012, OPPO launched the thinnest mobile phone OPPO Finder in the world at that time, with a thickness of only 6.65mm. The segmented fuselage design was very innovative and pioneering at that time, and many powerful functions were integrated into the thin fuselage, fully reflecting the young explorer and bold spirit of OPPO. The birth of Finder made a beautiful turnaround for OPPO in the smartphone field. At that time, this product triggered competition from many technology media at home and abroad, and the sales results of 1.5 million units after the launch also greatly enhanced the confidence and morale of the OPPO team.

OPPO Find 5

Six months later, the OPPO Find 5, the first domestic smartphone with a 1080p screen, was born. Find 5 left a lot of reference forms for later domestic mobile phones, such as "information screen aesthetics", 3.25mm ultra-narrow frame, NFC function and so on. Find 5 also won the "PCmagazine year-end bestbuy recommendation" awarded by PCmagazine, a famous American IT magazine, and the IF Design Award, which is known as "Oscar of Design".

OPPO Find 7

In 2014, the "4G all-around flagship" Find 7 once again pushed OPPO smartphones to new heights. The skyline breathing lamp design appears in the Find series for the first time; Find7 takes the configuration stack to the extreme, and the 2K resolution, larger RAM and 5000-megapixel ultra-clear image quality of the top configuration are even more impressive. More importantly, Find 7 is also equipped with a self-developed VOOC flash charge for the first time, officially opening the precedent of smart flash charge.

In addition to the Find series, OPPO also launched OPPO Ulike2 in 2012, raising the front camera pixel of the phone to 5 million for the first time, while equipped with Beauty 2.0, which really ushered in the era of selfie beauty. In 2014, OPPO N3, equipped with a German Schneider professionally certified 1600 megapixel electric rotating camera, was selected as the 2014 "camera phone of the year" by 19 technology media. The OPPO R7 released in 2015, VOOC flash charge leads the trend of fast charging, and the slogan "charge 5 minutes and talk 2 hours" is more deeply rooted in the hearts of the people.

OPPO N3

On MWC in 2016, OPPO put forward the concept of SuperVOOC super flash charge for the first time, with a maximum charging power of close to 75W, greatly reducing the charging time of one and a half hours of VOOC flash charge. In 2018, Find X was released around the world at the Louvre in Paris, France. The OPPO Find series, which had been silent for four years, officially announced its return. It was a product of extreme integration of art and technology. In that stereotyped bangs era, Find X appeared in a new form of groundbreaking dual-track periscope structure full screen, without bangs, no openings, or even a lens. What it brought was a screen that filled all the front space. The first mass-produced SuperVOOC super flash charging technology can be filled within 35 minutes; with the release of OPPO Find X, OPPO has officially entered the European market.

OPPO Find X

In February 2017, OPPO released the world's first 5x lossless zoom technology on MWC 2017, introducing a "periscope structure" lens design for the first time, allowing 5x optical zoom to blend perfectly into a thin fuselage. Two years later, at the launch of the first generation of Reno, the OPPO Reno phone with 10x hybrid zoom technology was officially unveiled, which is the first phone in the industry to achieve 10x hybrid zoom production, and then the ultra-telephoto era of smartphones officially began.

OPPO Reno 10x zoom version

This year, the variable aperture technology brought about by the Huawei Mate50 series has aroused heated discussion in the industry, but in fact, as early as on the OPPO R17 Pro phone, OPPO took the lead in releasing the "variable aperture" technology. OPPO R17 Pro provides two optional grades F2.4 and F1.5, which automatically turns on the F1.5 large aperture in the dim light environment to increase the input amount of the module, thus lowering the ISO exposure, ensuring imaging stability and reducing noise.

The above products and cases are sufficient to illustrate the broad and accurate strategic vision of OPPO in the layout of forward-looking technology.

OPPO R17 Pro

The era of the integration of all things, self-innovation 2019, with the popularity of the 5G network, OPPO is also rapidly moving towards the era of the integration of all things.

On April 24, 2019, OPPO officially launched the Reno 5G version in Switzerland, which is OPPO's first commercial release of the 5G phone. In May of the same year, with the official launch of the 10x zoom version of the OPPO Reno phone, OPPO also officially announced the launch of the 5G Spark Program.

At the end of the year, OPPO Reno3 Pro officially released, 5G mobile phones at that time generally had the problem of "silly and thick", and those weighing more than 200g could be found everywhere, while OPPO Reno3 Pro made a comprehensive lightweight upgrade for the above pain points, with a thickness of only 7.7mm and a weight of only 171g, making OPPO Reno3 Pro the thinnest 5G phone in 2019.

OPPO Reno3 Pro

In recent years, OPPO has released a series of innovative smartphone products, such as OPPO X 2021, OPPO Find N and so on. For example, at the second OPPO Future Science and Technology Conference held in 2020, the scroll screen concept phone OPPO X 2021 was officially unveiled, which is equipped with a stepless OLED flexible scroll screen with a minimum of 6.7in and a maximum of 7.4in, including self-developed Roll Motor power support, self-developed Warp Track high-strength screen lamination and other core technologies, so that the OPPO X 2021 can curl freely and change independently like a picture scroll.

OPPO X 2021

OPPO Find N, the first folding screen product brought by OPPO at the end of last year, shouted the slogan "from fresh to commonly used" as soon as it was released, and achieved the "folding screen phone with the shallowest crease". Behind it, OPPO continues to explore and improve in the field of self-developed hinge technology. In fact, OPPO first carried out the research on folding screen as early as 2013, and during the four years from 2018 to 2021, OPPO has iterated six generations of folding screen scheme, including outward folding, inner folding, up and down folding and other forms, although the folding screen products came a little later, but OPPO never stopped exploring and investing in folding screen.

OPPO Find N

This is also the best evidence of the long-term spirit of OPPO. When the folding screen is still a "tuyere", OPPO is willing to be a "stupid bird" that rises abruptly based on its accumulated strength, patiently polishing the experience, from the size and shape to the hinge, creases, from the practicality of application interaction to the innovative experience of hovering, every detail of Find N hides OPPO's observation and thinking about the folding screen phone for many years.

Written in the end: the 18-year development of OPPO has brought us too many surprises. In addition to the products mentioned above, there are also OPPO Find X3 series pursued endlessly in the high-end design process, the first Find X5 series equipped with OPPO's independently developed image NPU chip Mariana X, and a series of AIoT products such as OPPO Watch and OPPO S1 smart TV, which are known as the Android King.

After 18 years of hard work and 18 years of innovation, after three transformations in the era of science and technology, OPPO has always been user-centered, maintaining a passionate spirit of innovation, and leading the rapid progress of the industry.

For OPPO, the pursuit of innovation is not the result, but to enjoy the process, so we can see so many wonderful OPPO products, all of which are the imprints left by OPPO on the road of innovation, the "accumulated strength" brought about by the profound innovation and research and development genes, and the crystallization of scientific research long-term doctrine.

The 18-year-old OPPO is still an explorer on the road to innovation.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.