Shulou(Shulou.com)11/24 Report--

Beijing time, September 22, 2022, Ctrip Group announced its unaudited financial results for the second quarter as of June 30, 2022.

The financial report shows that in the second quarter of 2022, the net operating income of Ctrip Group was 4 billion yuan, exceeding previous market expectations; the adjusted EBITDA was 355 million yuan. The accelerated recovery of the domestic hotel market in the second half of the second quarter, and the substantial growth of new businesses such as car rental and private groups are the main bright spots of Ctrip's performance in the domestic market; the rapid growth of overseas business throughout the quarter and the increasing contribution of operating income are the main reasons for Ctrip's better-than-expected performance this quarter.

The financial report shows that the operating income of Ctrip Group is 4 billion yuan in the second quarter of 2022. From the perspective of main business, in the second quarter of this year, Ctrip earned 1.4 billion yuan from accommodation booking, 1.8 billion yuan from transportation and ticketing, 122 million yuan from tourism and vacation business, and 210 million yuan from business and travel management business.

According to the financial report, the number of local hotel bookings in Ctrip Group increased by more than 30% in the second quarter of this year compared with the same period in 2019. With the landing of the accurate epidemic prevention policy, the recovery momentum continued into the third quarter. In addition, since the end of 2021, the number of hotels covered by the Ctrip hotel package has increased by 20%, of which 65% are Gaoxing hotels.

In the first half of this year, the transaction volume of Ctrip's domestic car rental business increased by more than 90% compared with the same period in 2019. Small group products with high comfort are favored by the market, and the transaction volume of Ctrip private group products increased nearly two times month-on-month in the second quarter.

European and American market income exceeded the pre-epidemic level Trip.com brand multi-business doubled in the second quarter of this year, Ctrip Group's overseas business continued the trend of the first quarter, continued to maintain high growth. Overall, Ctrip's revenue in Europe and the United States has exceeded that of the same period in 2019, and the Asia-Pacific market business is also growing rapidly; overseas business accounts for an increasing proportion of Ctrip's overall revenue, and its contribution has increased significantly.

Trip.com is an important sub-brand that leads Ctrip's overseas business growth. In the first half of 2022, Trip.com ranked among the top 10 online travel App downloads for the first time, reaching an all-time high.

Judging from the specific business of the Trip.com brand, air ticket bookings increased by about 680% in the second quarter compared with the same period last year. Overall air ticket bookings in July have returned to about 90% before the epidemic; local hotel bookings have increased by 300% over 2019 and 50% faster than the recovery in the first quarter of this year; ticket sales have increased by more than 100% compared with the same period in 2019, and commodity coverage has increased by more than 500% over the same period last year. In the first half of this year, the volume of car rental transactions increased more than sevenfold compared with the same period last year.

Driven by the star brand Trip.com, the overall growth of Ctrip's overseas business is strong. Air tickets and hotel bookings on overseas platforms increased by more than 100% compared with the same period last year, of which hotel bookings increased by more than 50% compared with 2019, and overseas hotels recovered faster than the industry. Overseas destination entertainment product bookings increased by 24% month-on-month and maintained triple-digit year-on-year growth in the first half of 2022. In addition, the transaction volume of Ctrip overseas business travel hotels increased by 540% in the first half of this year compared with the same period last year.

Geographically, Europe was the fastest growing market for Ctrip's international business in the second quarter-hotel bookings increased by nearly 400% year-on-year, and air ticket bookings were close to 2019 levels. In addition, Ctrip's overall hotel bookings increased by three digits compared with 2019 in Hong Kong, South Korea, Singapore, Malaysia, the United States and the United Kingdom.

Since the strategy of "tourism marketing hub" was put forward for more than a year, the ecological expansion of Ctrip content has been obvious. In the second quarter, the average daily content created by users of Ctrip platform increased by 16% compared with the same period last year, and the number of KOL increased by 17% compared with the first quarter, and the average number of content views by users increased by about 50%.

The high transaction transformation feature of Ctrip marketing continues in this quarter. In the second quarter of this year, the conversion rate seen by the Ctrip live broadcast platform increased by 62% compared with the second quarter of this year, and the official live pre-sale transaction volume of Ctrip in the first half of the year increased by nearly 50% compared with the second half of 2021. Through a series of marketing activities, the direct transaction volume in Ctrip's flagship stores increased by 31% month-on-month, and the transaction volume of Ctrip word-of-mouth hotel list increased by 34%.

In terms of member marketing, so far, more than 30 million users have joined the joint membership program jointly created by Ctrip and the hotel, effectively driving the growth of hotel guests and transaction volume. A total of 240000 hotels have joined Ctrip's "premium meeting" to provide users with additional benefits, including free breakfast and free room upgrades.

As of June this year, Ctrip has a cumulative layout of 9 Ctrip holiday farms across the country, receiving tourists in 30 regions across the country, and the repurchase rate of users is more than 30%. In addition, in the first half of this year, Ctrip Holiday Farm, with the theme of solar terms, farming and non-heritage, has developed and implemented nearly 20 cultural and creative projects, providing multi-dimensional assistance for the revitalization of rural areas empowered by cultural industries.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.