Shulou(Shulou.com)11/24 Report--

Sina Science and Technology News September 21 afternoon news, recently, Yingyu Group launched an overseas meta-universe social product-The Place. It is understood that this is a 3D virtual social platform for European and American Z generation users. After logging in, users can choose to pinch their faces and clothing freely, and walk around, socialize and participate in online activities in different scenes with virtual image incarnations. This is also the first overseas meta-universe product launched by Yingyu Group since it announced its name change in June this year.

It is understood that behind The Place is the team responsible for the web3 project of Yingyu Group. Liu Zhiqiang, head of the project, said that at present, meta-universe social interaction has many labels: pinch face, virtual image, virtual scene, game, combination with hardware, etc., throwing away infrastructure and technical difficulties. Under the meta-universe scene, solving the "true needs" of users 'social interaction is the key. In addition, whether it is domestic social networking or overseas social networking, in fact, the fundamental logic is similar, itself lies in grasping the fundamental needs of users. The key to doing a good job of overseas products is to have strong localization operation ability. Facing different countries and regions, it is necessary to quickly and accurately understand the cultural habits, popular elements, preferences, needs and so on.

The solution given by Yingyu is that quite a few of the team members have rich overseas projects and study abroad backgrounds. The project team will also look for local young people to do part-time jobs, such as finding local interns in the United States and asking them to do research and collect feedback locally, so that they can adjust the product strategy in real time. As a new product just launched, The Place mainly focuses on product logic in the early stage, focusing on product experience, especially user retention. Because through retention, the subsequent growth rate can be guaranteed. In the future, we hope to make products of meta-universe platform type.

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