Shulou(Shulou.com)11/24 Report--

CTOnews.com, September 20, according to a report by LatePost later, pinduoduo Temu will not launch the "cut a knife" function online for the time being overseas, and the team may take the form of content community on the mobile side to improve the transaction conversion rate. In addition, the budget for the launch of Temu in September may reach 1 billion yuan, and the market expenses for the first three months will be focused on public domain traffic and content delivery.

A cross-border industry source said that the European and American markets are not suitable for pinduoduo to adopt the domestic popular "one knife" means, there will be the risk of "induced marketing" and "unfair competition".

CTOnews.com learned that in early September this year, pinduoduo's cross-border e-commerce platform Temu was launched overseas, including seller backstage and buyer foreground, supporting PC and App.

According to Xinyan Financial observation, in the product classification, there are many categories of goods on Temu, including pet products, clothing, jewelry, daily necessities, children's products and so on. But the number of products in each store is not large, in addition, like SheIn, Temu is cost-effective. The price of women's wear in summer is less than $20, while the price of necklaces and rings is in the range of $5 to $10.

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