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This article will explain in detail how to do high-quality seo outside the chain, the editor thinks it is very practical, so share it for you to do a reference, I hope you can get something after reading this article.

I. the characteristics of high-quality outer chain

1. The outer chain with strong correlation

Relevance is the link to a website that is related to your site's theme or keywords. Just like some websites do SEO technology sharing, website optimization related content, outside the chain will go to the A5 webmaster network, webmaster's home, search outside, 28 push such a website to send out the chain.

The same level is also high-quality outside the chain, in a related platform and a less related platform that brings the effect is completely different, the effect of the former is certainly much better than that of the latter. From the user's point of view, the outer chain of the relevant platform is what many target groups will click to see, and the positioning is also accurate customers. In this way, the link conversion rate is also relatively high.

2. The authority of high quality external chain.

Authority refers to people or things that have influence in a certain industry. The website is recommended by authoritative pages, such as A5 webmaster and Lu Songsong blog, then the effect must be much higher than the recognition you post on your own website, so the link from a relevant authoritative page is self-evident.

3. Export websites with few external links

A website even if the weight is very high, but if you export a lot of outside the chain, then the final distribution of your site's weight is also very low. It's like a cake. The more people share, the less we get! In fact, the link is equivalent to a vote to recommend, if the recommendation is more, then the natural effect will be reduced.

4. Anchor text outer chain, hyperlink outer chain, plain text outer chain.

The outer chain of anchor text is larger than that of hyperlink, and the outer chain of hyperlink is larger than that of plain text. But here is a place to pay attention to, since the anchor text outside the chain, the effect of the hyperlink outside the chain is better than the pure text outside the chain, then we do outside the chain is not all anchor text, of course not, because the outer chain to be diversified, so it seems natural, not deliberate optimization. Therefore, there should be all three forms of links.

5. Links exist for a long time and are stable

The stability of the link, often a lot of SEO novice did not notice this, exchange links less than a month, the chain was removed. If we change frequently, it doesn't work, and it will be in vain. Add your link to the other page for only one month, and add your link for a year, the effect is very different, the latter will give you enough weight, the former is too short to give full play to the role.

6. Specially recommended links

The specially recommended links are the headlines we often see in the news, the refinement on the forum, the top, and so on. In site optimization, if the link is at the head, it will get a higher weight than the link at the bottom. So if the outer chain has the opportunity to put it in the front, then we will try our best to make it appear in the front of the user, so that it can be drained, second, it can improve the popularity, and the optimization of the website will get twice the result with half the effort.

7. One-way link

An one-way link is a separate vote of a website on your site, that is, an outer link points to you, but you don't point to him. This kind of link is the most effective and is what we pursue in SEO optimization. If you point to each other, it will greatly reduce the value of the link. The establishment of a blog on a third-party platform is the only rule to create a large number of single chains. Such as Sina blog and so on.

8. Outer chain that brings traffic

The outer chain that brings traffic is a chain that can very well reflect whether it is a high-quality chain. To know that the search engine is a simulation of human habits, the number of clicks is high, the traffic is also high, and it also reflects the activity of a link. if no one clicks on a link on a website, then the search engine will judge that your content is unpopular with users. If there are many people clicking on this outside chain, and the user can stay for a long time after clicking in, then the search engine will judge that your link is valuable to the user, and the website search engine that is valuable to the user will naturally value it and give it a higher weight.

9. The outer chain of health

If others link to your site containing gambling, pornography, violence and other unhealthy content, or contain a large number of pop-up ads, it will be very dangerous, these links belong to spam outside the chain, search engines are explicitly prohibited. Once the search engine is identified, the weight will be reduced and the weight will be reduced by K.

If you want to do the link, make the open chain, don't do the dark chain, or hide the link. There are also some junk content sites, if too many of these sites import links to your site, it is also possible to be K. The generation of this external chain is often caused by the use of mass out-of-chain tools, the attention of small partners with this kind of behavior, it is wise to stop and delete.

Second, the difference between high quality outer chain and general outer chain.

1. General outer chain

A friend who sends a general outside the chain has never considered how he is going to increase the traffic of his website through this outer chain. at the same time, he will not consider whether the outer chain is valuable to users and whether anyone will read it. People who post a general link only care about whether the link is successful or not.

2. High quality outer chain

High-quality external links will not consider whether the article has a link, nor will they consider whether the search engine spider will grab the link. They will only consider whether users care about the content displayed in this article, whether they will read it, whether it is valuable to users, and whether it can improve the traffic of the website.

Third, how to release high-quality outer chain

1. Locate the theme of the site and focus on the focus of your site.

When the core keywords of our website are not determined, or even the brand words of many websites are not identified, then we should locate the theme and find out the core words of our website in order to send out the chain.

2. Collect and establish high quality external chain resources.

When we send out the chain, we must have resources, so that users can be interested to read, we need to collect high-value content all the time. Always ready, and collect and organize high-quality outer chain platform.

3. Select some centralized high-quality external chain platforms.

Friends who have sent out the chain all have their own outside chain platforms, such as blogs, forums, bookmarks, etc., but the forums suitable for sending out the chain cannot leave links. Then I will post in these forums where there are no links, because the value generated by these forums is far more than the spam outside the chain forum.

4. make an ingenious layout to attract the audience

Many friends in the collection of an article to do outside the chain, we need to do an ingenious layout to attract users to read, such as: the layout of the title, page layout, etc., are what we need to pay attention to.

Website optimization in the importance of high-quality outside the chain is self-evident, SEO webmaster should pay attention to. The goal is to guide users to your site, increase effective traffic, and eventually bring about transformation. Through off-site links to guide spiders to grab the content of your site, enhance the collection of website article pages, and finally enhance the weight of the site, so that the site keywords rank at the top. High-quality outer chain lies in persistence. Only with perseverance, good collection and arrangement, and constantly looking for high-quality outer chain platform, the quality of our outer chain construction will be higher and higher.

This is the end of this article on "how to make a high-quality external chain of seo". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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